Maggie Jaqua, Content Director

Maggie Jaqua is the Content Director of WholeFoods Magazine, dedicated to informing and educating the Natural Products Industry. Jaqua is also the Editorial Director for Naturally Informed educational conferences, and Co-Host of The Natural View podcast, available on YouTube, iTunes, and Spotify. Jaqua has been reporting on health and nutrition topics for more than 25 years, in both mainstream consumer media at First for Women and Woman's World magazines, and in business-to-business media serving the natural products industry.

State of the Botanical Supply Chain: 2021

July 29, 2021

Maggie Jaqua, Content Director

[vc_row][vc_column][vc_column_text]As we emerge from COVID, what is the state of the supply chain, and what actions should we take as we move forward? That was the key focus of a talk at the American Herbal Products Association (AHPA) 9th Annual Botanical Congress. “Maintaining a Sustainable Supply Chain” took a deep...

It’s So Nice to See You Again!

July 29, 2021

Maggie Jaqua, Content Director

We're back at it. SupplySide East is back at the Meadowlands Exposition Center in Secaucus from August 24-25, 2021, and a few weeks later we’ll be making our way to the beautiful city of Philadelphia for Expo East, taking place September 22-25, 2021. Team WholeFoods Magazine will be at both...

The Active Nutrition Opportunity

June 24, 2021

Maggie Jaqua, Content Director

[vc_row][vc_column][vc_column_text]Talk about a category on-the-go. The shift from athlete-focused sports nutrition to everybody-focused active nutrition was in progress years before the pandemic, but 2020 accelerated that evolution, and shaped a market that encompasses so much more than sports and fitness. “Over the last 10 to 15 years, we have seen...

2021 Phytocannabinoids Market Update: Troubleshooting & Trendspotting

April 29, 2021

Maggie Jaqua, Content Director

[vc_row][vc_column][vc_column_text]Slowed sales, regulatory uncertainty, out-of-control claims, Delta-8-THC...in our 7th annual deep-dive into the phytocannabinoid market, we take another look at some of the all-too familiar challenges that continue to hinder the hemp/phytocannabinoids category, and explore new concerns that are cropping up. Major Issues Impacting the Category “Regulatory uncertainty” was...

Good-Health Reads: Thrive State

April 26, 2021

Maggie Jaqua, Content Director

Thrive State by Kien Vuu, M.D. What I love about this book: It's so honest. Dr. V tells it like it is—the good, the bad, and the ugly. He's open about his own personal health struggles, as a doctor trying to help patients while dealing with his own chronic conditions.

3 Reasons Nutri-Beauty: Mastering the Market is a Can’t-Miss Virtual Event!

April 12, 2021

Maggie Jaqua, Content Director

Virtual—On April 21-22, 2021, WholeFoods Magazine and Trust Transparency Center will host our next virtual event in the #NaturallyInformed series: Nutri-Beauty: Mastering the Market. I'm amazed at how much content we are packing in over the two days. Our focus: bridging the gaps between science and strategy, bringing together world-class research,...

Summer Remedy Kit: Essentials Your Customers Will ♥

March 18, 2021

Maggie Jaqua, Content Director

Finally! With the brutal winter behind us, we can start looking forward to warmer days enjoying the fresh air and sunshine. And we seriously have enough to deal with these days—no one wants to add annoyances like itching and peeling to their list of bothers. To help your customers get...

Cheers to All the Small Businesses Doing Big Things!

March 18, 2021

Maggie Jaqua, Content Director

Natural Products Expo West, Plant Based World Expo, IFT21, Organic Produce Summit, Summer Fancy Food Show, KeHE’s 2021 Holiday Show...the list of industry events that have been forced to reschedule or switch to virtual formats continues to grow as concerns and uncertainty surrounding the COVID-19 pandemic linger. You can find...

The Boon and the Bust

February 19, 2021

Maggie Jaqua, Content Director

[vc_row][vc_column][vc_column_text]Last year, in my editorial for the 42nd Annual WholeFoods Magazine Retailer Survey, I wrote about the good, the bad, and the opportunity. At the time, we had recently started to report on the impact of novel coronavirus COVID-19, or 2019-nCoV, on the industry, as industry associations including NPA, AHPA,...

Building Resilience with Adaptogens

January 22, 2021

Maggie Jaqua, Content Director

[vc_row][vc_column][vc_column_text]As the stress of 2020 bleeds in 2021, we could all use a helping hand to deal with anxiety. Increasingly, consumers are discovering that adaptogens can lend that helping hand. “These herbs are a safe, economical addition to a healthy lifestyle and contribute to overall well-being, making them a particularly...