WholeFoods Magazine Staff

The editorial team at WholeFoods Magazine has decades of experiences reporting on natural products and dietary supplement industry news, trends, and more. This national business-to-business magazine has been published continuously for more than 40 years (the magazine was founded in 1977, and has been owned by Wainer Finest Communications since 1984). It is the longest-tenured media outlet of its kind in the natural products industry. The editorial focus at WholeFoods Magazine is, and always has been, on informing and educating members of the natural products industry.

*These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.

On Demand: 44th Annual Natural Products Retailer Survey Webinar

June 20, 2022

WholeFoods Magazine Staff

How did independent natural products retailers fare as COVID continued to impact business? Find out in WholeFoods Magazine's annual survey. In this on-demand presentation, WholeFoods Content Director Maggie Jaqua and Merchandising Editor Jay Jacobowitz (also President and Founder of Retail Insights®) present key findings and research from the: 44th Annual...

GoodSAM to Support Colombia Communities, Education

June 17, 2022

WholeFoods Magazine Staff

Greenwich, CT—GoodSAM Foods is launching “Building Networks" in partnership with Colombia-based Luker Chocolate. The goal: provide Colombian youth with skills and resources to teach social media etiquette. GoodSAM also committed to improving three Colombian schools in 2002. The program aims to empower youth in GoodSAM farmer communities to become leaders...

Senate HELP FDA Authorization Bill Passes Committee; Industry Groups "Strongly Concerned"

June 15, 2022

WholeFoods Magazine Staff

Washington, D.C.—Earlier this year, the Senate Health, Education, Labor, and Pensions (HELP) Committee released a discussion draft of legislation to reauthorize FDA user fees for drugs, biologics, and medical devices—and the legislation includes the Durbin-Braun premarket approval concept. As WholeFoods Magazine reported, the Natural Products Association (NPA) has been cautioning...

M&A Update: Vitamin K2 Company to Join Balchem

June 15, 2022

WholeFoods Magazine Staff

Hampton, NY—Balchem Corporation has signed a definitive agreement to acquire Kappa Bioscience AS. Kappa offers K2VITAL a branded synthetic vitamin K2. Balchem is acquiring Kappa from majority owner Verdane Edda for approximately USD $338M. “We are thrilled to welcome Kappa Bioscience’s strong and experienced team to Balchem," said Balchem Ted...

Magtein Formula Guide: Memory PDF Download

June 14, 2022

WholeFoods Magazine Staff

Download the informational PDF, available at no cost, here.

Probiotics for Gut & Immune Health

June 10, 2022

WholeFoods Magazine Staff

New Zealand Milk Products (NZMP) offers BifidoB HN019 and LactoB HN001 probiotic strains. These “super-strain” probiotics are known for their gut health and immune support benefits. The strains are Non-GMO Project Verified, to appeal to the 46% of consumers who actively avoid GMOs. www.nzmp.com/global/en.html...

Moon Cheese Offers Keto Snacks

June 10, 2022

WholeFoods Magazine Staff

Moon Cheese has added Crunchy Cheese Sticks to their lineup of snacks. With 15 grams of protein and up to one gram of sugar, each serving provides a nutritious bite. The new sticks comes in five flavors: Cheesy Does It, Wild White Chedda', Kick It Up a Nacho, Rowdy Ranch,...

Dairy Manufacturing Ingredient

June 10, 2022

WholeFoods Magazine Staff

IFF has introduced two new Holdback bioprotective cultures for dairy manufacturing. These protective culture are made of specially selected microorganisms that deliver lasting freshness up to and beyond ‘best before’ dates, the company says. As natural solutions, they also enable manufacturers to offer a consumer-friendly product label. HOLDBAC YM Sustain...

Collagen Peptides Gummies

June 10, 2022

WholeFoods Magazine Staff

Ancient Nutrition has launched Mixed Berry Collagen Peptides Gummies. The supplement is designed to support healthy skin, hair, and flexible joints. They also support a healthy gut and immune response, according to the company. Each serving contains 4 grams of sugar and no artificial sweeteners. A suggested serving is 3...

Sports Recovery

June 10, 2022

WholeFoods Magazine Staff

New from Taiyo: SunActive IsoQ highly bioavailable isoquercitrin. This water soluble ingredient supports immune, cardiovascular, and cellular health, as well as antioxidant benefits. The company also announced that SunActive IsoQ has received the Informed Ingredient certification label, which states that the product is free of impurities and substances banned in...