WholeFoods Magazine Staff

The editorial team at WholeFoods Magazine has decades of experiences reporting on natural products and dietary supplement industry news, trends, and more. This national business-to-business magazine has been published continuously for more than 40 years (the magazine was founded in 1977, and has been owned by Wainer Finest Communications since 1984). It is the longest-tenured media outlet of its kind in the natural products industry. The editorial focus at WholeFoods Magazine is, and always has been, on informing and educating members of the natural products industry.

*These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.

Sustainability Through Organic Agriculture

October 20, 2016

WholeFoods Magazine Staff

Baltimore, MD—At Expo East, The Organic Center hosted an education session titled, “Environmental Benefits of Organic Agriculture” in which Tracy Misiewicz, associate director of science programs for the Center explained how organic farming is a more sustainable approach to agriculture than conventional farming. The most significant difference has to do...

Microbes Influence Flavor in Kefir

October 20, 2016

WholeFoods Magazine Staff

Washington, D.C.— The American Society of Microbiology published a study in mSystems on October 4, 2016, by the APC Microbiome Institute, in which they sequenced and anaylyzed the changes of microbial populations in three different kefirs from distinct geographic locations over 24 hours of fermentation. Analysis showed that Lactobacillus kefiranofaciens...

Record Breaking Expo East

October 20, 2016

WholeFoods Magazine Staff

[vc_row][vc_column][vc_column_text]This year’s 31st Annual Natural Products Expo East turned out to be the largest one on record, with 28,000 industry members attending, a 10% increase from last year’s event. The number of exhibitors this year was also impressive, with 1,450 brands, 450 of which were exhibiting for the first time.

WHO Urges for Sugary Drinks Tax

October 20, 2016

WholeFoods Magazine Staff

Geneva, Switzerland—On October 11, 2016, the World Health Organization (WHO) released a new report which urged countries to tax all sugary drinks in an effort to reduce obesity, type 2 diabetes and tooth decay. The report, titled “Fiscal Policies for Diet and Prevention of Noncommunicable Diseases (NCDS),” refers to a...

Expo East 2016: Rosseto Serving Solutions

October 17, 2016

WholeFoods Magazine Staff

[vc_row][vc_column][vc_column_text]Shot on site at Natural Products Expo East 2016, WholeFoods Magazine's assistant editor Sebastian Krawiec interviewed Nils Hughes, VP of global sales for Rosseto Serving Solutions, who explained his firm's unique bulk shop solutions and how they can help retailers not only sell bulk products but attract customers.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_video link="https://www.youtube.com/watch?v=J5-ux2FNYiM"][/vc_column][/vc_row]...

Tomato Extract Improves Cardiovascular Health

October 14, 2016

WholeFoods Magazine Staff

Orange, NJ – A new study published in Food & Nutrition suggest taking the carotenoid-rich tomato extract (CRTE) supplement (Cardiomato by Lycored, Orange, NJ) for two weeks may "inhibit the oxidation of Low Density Lipoprotein (LDL), the cholesterol most often associated with heart disease." The double-blind, randomized, placebo-controlled study, funded by...

Everyone Wants To Be Natural

October 11, 2016

WholeFoods Magazine Staff

Consumer demand for natural has made natural products even better than their conventional alternatives. There were some great newcomers and even more sophisticated staples on the show floor of the Natural Products Expo East Sept. 22–24 at the Baltimore Convention Center. Here is a snapshot of what’s new and a...

NPA Launches Game-Changing SSCI Initiative

October 6, 2016

WholeFoods Magazine Staff

Las Vegas, NV—A new way to uphold consumer confidence in natural products is coming to the industry, courtesy of the Natural Products Association (NPA). NPA announced during a SupplySide press conference that its new initiative—Safer, Simpler, Consumer Confidence and Retailer Driven (SSCI)—will help reduce supplement safety risks and harms. This...

Neptune and Aker BioMarine Reach a Patent Agreement

October 6, 2016

WholeFoods Magazine Staff

Aker BioMarine and Neptune Technologies & Bioressources Inc., announced on Monday, that the two companies have entered a broad patent cross-licensing agreement. The agreement, which also ends all outstanding litigation between the two companies, allows Aker BioMarine access to Neptune Wellness Solutions (formerly Neptune Technologies & Bioressources Inc.), composition patents;...

Nathan Jones Talk Xylitol and Consumer Pressure

October 4, 2016

WholeFoods Magazine Staff

[vc_row][vc_column][vc_column_text]Nathan Jone, CEO of Xlear talks to WholeFoods Magazine about xylitol as an alternative and complement to flossing and how consumers pressure medical professionals to explore natural avenues. Shot at Expo East in Baltimore, MD.[/vc_column_text][vc_video link="https://youtu.be/6GflSbTjgnM" title="Nathan Jones, CEO, Xlear Talks Xylitol and Consumer Pressure"][/vc_column][/vc_row]...