WholeFoods Magazine Staff

The editorial team at WholeFoods Magazine has decades of experiences reporting on natural products and dietary supplement industry news, trends, and more. This national business-to-business magazine has been published continuously for more than 40 years (the magazine was founded in 1977, and has been owned by Wainer Finest Communications since 1984). It is the longest-tenured media outlet of its kind in the natural products industry. The editorial focus at WholeFoods Magazine is, and always has been, on informing and educating members of the natural products industry.

*These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.

People News: October 2020

September 24, 2020

WholeFoods Magazine Staff

Organic Valley has announced Nicole Rakobitsch as its new Director of Sustainability. In this new role, Rakobitsch will develop climate-smart farming programs and move Organic Valley into a more sustainable future through targeted work on-farm and throughout the cooperative. Rudi’s Organic Bakery has named Brian McGuire as its new President...

CRN Responds to "Sweeping Conclusions" About Adulteration in Cognitive Health Supplements

September 24, 2020

WholeFoods Magazine Staff

Washington, D.C.—A new study published in Neurology concluded that “over-the-counter cognitive enhancement supplements may contain multiple unapproved drugs,” drawing industry rebuttal. The study was conducted by searching two supplement databases for products labeled as containing one of four different drugs not approved for use in the U.S. The 10 products...

October 2020

September 24, 2020

WholeFoods Magazine Staff

Digital Edition Editorial: Thank You Natural Products Retailers! Tip of the Month:The Dangers of Success What’s Selling Immune Health & Beyond: What’s Trending in Raw Materials Sustainability Solutions: Focus on Packaging Is Contract Manufacturing Right for You? Building Trust: Third-Party Lab Testing and Certifications Flavor, Color, and Clean Label...

Good Culture Achieves B-Corp Certification

September 23, 2020

WholeFoods Magazine Staff

Irvine, CA—Good Culture has announced that it is now a Certified B Corporation. With a total score of 84 points, the dairy manufacturer's score was assessed on the company's impact on all of its stakeholders and the environment. "Since first launching in 2015, Good Culture has been dedicated to real food...

Preferred-CBD Partners with Veterans Advantage

September 23, 2020

WholeFoods Magazine Staff

San Diego, CA—Preferred-CBD has partnered with Veterans Advantage to provide its members with access to exclusive discounts to CBD products and therapies. There's demand for CBD products in the military and veteran community, says Scott Higgins, Co-founder and CEO of Veterans Advantage, in a press release. “We are excited to establish this...

Ingredient Line

September 23, 2020

WholeFoods Magazine Staff

Inventia Healthcare has launched a new ingredient brand, Nutriventia. The product lineup includes: TurmXTRA60N (low-dose bioequivalent curcuminoids), C-Fence (single-dose all-day vitamin C), bsRx60N (taste-masked and water dispersible Boswellia for gut health), unstain (stain-resistant 95% turmeric granules), CaffXtend (single-dose all-day natural caffeine) and Keto-HiMCT (energy). The products are available in tablets,...

Cardiovascular Health Supplement

September 23, 2020

WholeFoods Magazine Staff

ProBiotix Health has announced the launch of a tri-layer tablet, CholBiomeBP. Targeted to aid hypertension and improve cardiovascular health, the supplement is made with 4 billion CFU Lactobacillus plantarum LPLDL, Vitamin B3 and red yeast rice rich in Monacolin K. It may help lower total cholesterol levels and blood pressure...

Plant-Based Meat

September 23, 2020

WholeFoods Magazine Staff

Atlantic Natural Foods has introduced Chipotle Bowl and Taco Filling, two plant-based options, to its Loma Linda line. Prepared in 60 seconds, both products are non-GMO, gluten-free and packed with 6g-9g of plant-based protein per serving (roughly 2 servings per pouch). Sold for $2.99 per pouch. www.atlanticnaturalfoods.com...

Immune and Nasal Supplement

September 23, 2020

WholeFoods Magazine Staff

Life Extension has launched FLORASSIST Immune and Nasal Defense. The gluten-free and non-GMO capsules are formulated with EpiCor, a yeast fermentate, and L. rhamnosus CRL1505, a probiotic strain. The product is intended to provide seasonal support and promote comfortable nasal airflow, the company claims. 5990 N. Federal Hwy., Fort Lauderdale,...

Ginseng Supplement Line

September 23, 2020

WholeFoods Magazine Staff

Korea Ginseng Corp has introduced the Koreselect line of Condition-Specific Ginseng products for health and immunity support. The Koreselect line contains five Korean Red Ginseng-based formulas to promote a healthy immune response, energy, stamina for men, menopause relief for women, and overall wellness, according to the company. The line includes...