Organic Valleyhas announcedNicole Rakobitschas its new Director of Sustainability. In this new role, Rakobitsch will develop climate-smart farming programs and move Organic Valley into a more sustainable future through targeted work on-farm and throughout the cooperative.

Rudi’s Organic Bakeryhas namedBrian McGuireas its new President and Chief Executive Officer. With over 20 years of executive experience, McGuire previously worked for SR Originals.

The Vitamin Shoppehas appointedMuriel F. Gonzalezas Executive Vice President, Chief Merchandising and Marketing Officer. Gonzalez will spearhead all merchandising, marketing, product development, and private brands initiatives.

Garry Embletonwill be Co-CEO ofBelcampo.Embleton brings 25 years of general management, product development, eCommerce, and supply chain operations experience to his new role. Prior to Belcampo, Embleton served as Global Vice President of Operations for several high-growth SC Johnson lifestyle brands, including Method, Ecover, Babyganics, and Mrs. Meyers. Co-Founder Anya Fernaldwill continue to serve alongside Embleton as Co-CEO, leading the company’s brand, marketing, and product activities.

Rosie Cousinohas been hired by The Alkaline Water Company Director of Corporate Marketing. She will be responsible for all National Advertising and Shopper Marketing strategy across A88’s product portfolio of water and CBD products.


In Memoriam: Lisa Lent, 1971-2020

Lisa Lent, Founder of Vitalah, creators of the effervescent multivitamin brand Oxylent, passed on August 31, 2020. A memorial posted on celebrates Lent’s life and invites family and friends to share stories and memories. Plans for virtual and in-person gatherings will be shared on the site, and those who wish to make a donation in Lent’s memory are invited to donate to the Rivkin Center For Ovarian Cancer.

Lent founded Vitalah in 2008, and in just over four years grew the company into a multi-million dollar business. Lent’s LinkedIn profile shares how the company came to be: The desire for optimum health for the traveler inspired the development of Oxylent, Vitalah’s first product.

Throughout the industry, colleagues remembered Lent. “Lisa was a brilliant, vibrant and passionate woman,” Bob Barrows, VP Sales/Marketing at Bluebonnet Nutrition Corp., toldWholeFoods. “She was a true entrepreneur who fought to find a place in our industry. She succeeded at this endeavor and along the way won the hearts of many people in our industry. This is such a sad day for many of us.”

“Lisa put her heart and soul into her company, Vitalah (Oxylent brand),” said Theo Quinto, Co President, Natural Immunogenics Corp. “She was a true industry proponent.”

“Lisa was a special, caring person,” saidWholeFoodsMagazine Publisher Heather Wainer. “She was so proud of her company’s products and what she accomplished, and she made everyone feel important.”