WholeFoods Magazine Staff

The editorial team at WholeFoods Magazine has decades of experiences reporting on natural products and dietary supplement industry news, trends, and more. This national business-to-business magazine has been published continuously for more than 40 years (the magazine was founded in 1977, and has been owned by Wainer Finest Communications since 1984). It is the longest-tenured media outlet of its kind in the natural products industry. The editorial focus at WholeFoods Magazine is, and always has been, on informing and educating members of the natural products industry.

*These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.

Fruit d’Or Discusses Efforts to Educate on Whole Fruit Cranberry Powder

December 14, 2020

WholeFoods Magazine Staff

Villeroy, Québec, Canada—Following the Food and Drug Administration's authorization of a qualified health claim for supplements containing whole fruit cranberry, organic cranberry grower and processor Fruit d’Or announced efforts to educate the industry about the differences between whole fruit cranberry powder, cranberry seed, and cranberry juice powder. As WholeFoods previously...

OTA Issues Statement on Biden's USDA Pick; Releases Memo to Biden-Harris Transition Team

December 14, 2020

WholeFoods Magazine Staff

Washington, D.C.—The Organic Trade Association (OTA) issued a statement regarding the reported choice Tom Vilsack as U.S. Secretary of Agriculture under President-elect Joe Biden. OTA said it looks forward to working again with Vilsack, adding that he "understands the importance and great potential of the American organic sector." Pointing to...

Study Backs Benefits of Cognitive Health Ingredient Persicaria minor

December 14, 2020

WholeFoods Magazine Staff

Bradenton, FL—HP Ingredients has announced a new study performed on IQ200, demonstrating the ingredient’s value for brain support, mood support, and healthy aging supplements. IQ200 is a water-soluble ingredient made from Persicaria minor, an herb that has been shown in clinical studies to improve cognitive flexibility, processing speed, and executive...

What's Up With Supps Hosts Second Event

December 14, 2020

WholeFoods Magazine Staff

Asbury Park, NJ—What's Up With Supps held its second in-person networking event on November 16, 2020, at Porta Pizza in Asbury Park, NJ. Diana Morgan, Head of Scientific & Regulatory Affairs at Care/of and an organizer of the event, told WholeFoods: "The mission of What's Up With Supps is to...

Study: Vitamin D is the Clue to More Autism Spectrum Disorder in Boys

December 14, 2020

WholeFoods Magazine Staff

Australia—New research from The University of Queensland (UQ) determined that vitamin D deficiency during pregnancy caused an increase in testosterone in the developing brain of male rats, leading the researchers to suggest that deficiency in Vitamin D on the mother's side could explain why Autism spectrum disorder is three times...

Global Prebiotic Association Gains New Members

December 14, 2020

WholeFoods Magazine Staff

The Global Prebiotic Association (GPA) has added five new members, two at the Member Level and three as Associate Members, according to a press release. GPA has also launched a Professional Membership option. “The prebiotic market continues to expand and interest in the category and in GPA is sky rocketing,”...

UCLA Researcher Discusses Aged Garlic Extract for Heart, Immune Health

December 14, 2020

WholeFoods Magazine Staff

Mission Viejo, CA—Matthew Jay Budoff, M.D., FACC, FAHA, Professor of Medicine at David Geffen School of Medicine at UCLA, and the endowed chair of preventive cardiology at Harbor-UCLA Medical Center, is shining a light on the healing powers of garlic, which he says can help strengthen the heart, yet few...

7 Can't-Miss Discussions Happening at the Sustainable Foods Summit

December 14, 2020

WholeFoods Magazine Staff

London—Ecovia Intelligence, a research, consulting, and training company that focuses on global ethical product industries, announced key topics to be discussed at the 11th North American edition of the Sustainable Foods Summit, taking place virtually on January 25-28, 2021. The event will explore the impact the COVID-19 pandemic is having...

Amazon Ups Requirements for Supplement Sellers

December 11, 2020

WholeFoods Magazine Staff

Amazon has changed the requirements for dietary supplements sold on its site. Supplements are required to meet nutritional labeling laws, as well as cGMPs. Sellers must submit product images and a letter of guarantee from the product manufacturer on official manufacturer letterhead, with assurance that only lawful and safe ingredients...

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Path of Life Plans Product Line Expansion

December 11, 2020

WholeFoods Magazine Staff

Naperville, IL—Under the Path of Life brand, Live Simple has announced two product development partnerships with Artisan Row and Brisan Group. The partnerships will provide Path of Life with research and insights into the frozen category in order to identify new line extensions and key white space opportunities that are ready for...