WholeFoods Magazine Staff

The editorial team at WholeFoods Magazine has decades of experiences reporting on natural products and dietary supplement industry news, trends, and more. This national business-to-business magazine has been published continuously for more than 40 years (the magazine was founded in 1977, and has been owned by Wainer Finest Communications since 1984). It is the longest-tenured media outlet of its kind in the natural products industry. The editorial focus at WholeFoods Magazine is, and always has been, on informing and educating members of the natural products industry.

*These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.

Kids Oatmeal

August 27, 2021

WholeFoods Magazine Staff

This Saves Lives has launched Kids Oatmeal. The product is available in five flavors: Apple Cinnamon, Chocolate, Rainbow Sprinkles, Blueberry, and Strawberry. www.ThisSavesLives.com...

Plant-Based Chicken Reformulation

August 27, 2021

WholeFoods Magazine Staff

JADA has reformulated its original unseasoned Plant-Based Chick’n Mix with the addition of savory spices and herbs. The 100% vegan and soy-free product contains 21g of plant-based protein per serving and is made with wheat protein, pea protein, and pea fiber. It is free of preservatives, sugar, and cholesterol. www.jadabrands.com...

August 2021 Hot Products

August 26, 2021

WholeFoods Magazine Staff

SPECIAL ADVERTISING SECTION Hot, new products that industry companies don’t want you to miss. Supplements Collagen Refreshers and MCT Oil Powder Bluebonnet Nutrition’s new Collagen Refreshers and MCT Oil Powder are adding a fresh twist to traditional collagen with a line of easy-to-mix collagen and MCT powders that are deliciously...

Fall Flavored Snack

August 26, 2021

WholeFoods Magazine Staff

Sheila G’s Brownie Brittle has expanded its product line to include fall limited-time-only flavors Blondie Pumpkin Spice and Blondie Caramel Apple. Available from September 1, 2021 through December 31, 2021 at retailers nationwide. www.BrownieBrittle.com...

A Hot Dog Could Cost 36 Minutes of Healthy Life, According to New Research

August 25, 2021

WholeFoods Magazine Staff

A study published in Nature Food has ranked foods by their dietary and environmental impact, looking to offer specific, actionable recommendations to help motivate people to change their behavior, according to a press release. Researchers from the University of Michigan evaluated more than 5,800 foods, ranking them by their nutritional...

Rodale, Kutztown University Sign Agreement of Academic Cooperation

August 25, 2021

WholeFoods Magazine Staff

Kutztown, PA—Kutztown University (KU) and Rodale Institute have signed a five-year agreement of academic cooperation, according to a press release, establishing a research affiliation benefitting both institutions. Rodale’s headquarters—a 333-acre farm with research facilities—are located fewer than six miles away from Kutztown University. The agreement provides KU students and faculty...

NIH Updates Dietary Supplement Label Database

August 23, 2021

WholeFoods Magazine Staff

Washington, D.C.—The Office of Dietary Supplements (ODS) at the National Institutes of Health (NIH) has recently modernized the Dietary Supplement Label Database (DSLD), a public repository of dietary supplement labeling information. The DSLD was initially released to the public in 2013, at which point it had 16,712 labels filed, labels...

EPA Banning Use of Pesticide Chlorpyrifos on Food Crops

August 20, 2021

WholeFoods Magazine Staff

Washington, D.C.—The U.S. Environmental Protection Agency (EPA) is taking action to address the risk of chlorpyrifos, a pesticide in use since 1965, in an effort to better protect human health, particularly for children and farmworkers. EPA reported that chlorpyrifos, organophosphate insecticide, leads to neurotoxicity and has been associated with potential...

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Whole Foods Market says its Quality Standards Could Give Parents an Extra Day of Quality Time Annually

August 19, 2021

WholeFoods Magazine Staff

Austin, TX—Parents of kids under 18 spend an average of 27.2 minutes per week reading food labels and/or thinking about the ingredients in their children’s food. That's according to an online survey conducted by The Harris Poll on behalf of Whole Foods Market. Whole Foods Market calculated the potential annual...

NPA Files Citizen Petition with FDA over NAC

August 18, 2021

WholeFoods Magazine Staff

Washington, D.C.—The Natural Products Association (NPA) has filed a Citizen’s Petition with the Food and Drug Administration, requesting that N-acetyl-L-cysteine (NAC) not be excluded from the definition of a dietary supplement. As WholeFoods previously reported, despite decades on the marker as a dietary supplement, in July 2020, FDA issued multiple...