WholeFoods Magazine Staff

The editorial team at WholeFoods Magazine has decades of experiences reporting on natural products and dietary supplement industry news, trends, and more. This national business-to-business magazine has been published continuously for more than 40 years (the magazine was founded in 1977, and has been owned by Wainer Finest Communications since 1984). It is the longest-tenured media outlet of its kind in the natural products industry. The editorial focus at WholeFoods Magazine is, and always has been, on informing and educating members of the natural products industry.

*These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.

Assorted botanical and herbal ingredients

NOW Has Published a Test Method for Pesticide Residues in Botanicals

September 1, 2021

WholeFoods Magazine Staff

Bloomingdale, IL—NOW scientists have published a test method developed for analysis of pesticide residues in challenging botanicals such as hawthorn extract, according to a press release. Herbal extracts can be difficult to test for pesticides when using gas chromatography – tandem mass spectrometry, according to the press release, “due to...

Study Reveals Potential Impact of Proposed Sugar-Reduction Policy

September 1, 2021

WholeFoods Magazine Staff

Cutting 20% of sugar from packaged foods and 40% from beverages could prevent 2.48 million cardiovascular disease events, 490,000 cardiovascular deaths, and 750,000 diabetes cases in the U.S. over the lifetime of the adult population, according to a micro-simulation study published in Circulation. A team of researchers from Massachusetts General...

The Natural View: Fitness & Nutrition Goals with Diana Morgan of What's Up with SUPPS

August 31, 2021

WholeFoods Magazine Staff

Tune in to hear Todd Pauli of 24 Stories Marketing, Maggie Jaqua from WholeFoods Magazine, and Diana Morgan, Head of Scientific & Regulatory Affairs for Care/of, discuss two new initiatives bringing industry members together: What's Up with SUPPS and Fit for Natural. Just a few of the highlights you won’t want...

Study: Vegans May Have Lower Ubiquinol Levels than Omnivores

August 31, 2021

WholeFoods Magazine Staff

Brussels, Belgium—Ubiquinol levels among vegetarians and vegans are significantly lower than those of omnivores, according to a new study conducted by Kaneka and Kaonkai Miura Hospital in Osaka, Japan. According to data from Kaneka, half of the 60 study participants were vegetarians/vegans and the other half were omnivores. None of...

Saffron Extract May Help Support Restorative Sleep, Study Suggests

August 31, 2021

WholeFoods Magazine Staff

Madrid, Spain—Affron, a branded saffron extract, may help promote restorative sleep, according to a press release from Pharmactive, makers of affron. The dose-response, double-blind, placebo-controlled, clinical study was published in Sleep Medicine. 120 physically healthy adults aged 18-70 years with self-reported poor sleep lasting longer than four weeks received either...

Bear Grylls Has Joined GOODFISH

August 27, 2021

WholeFoods Magazine Staff

Los Angeles, CA—Bear Grylls has joined Justin Guilbert, Douglas Riboud, and Errol Schweizer at GOODFISH, which manufactures Wild Alaskan Sockeye salmon skin chips. The Emmy-award nominee and star of National Geographic's "Running Wild with Bear Grylls" and Discovery Channel's "Man vs. Wild" will help the brand spread education and...

L'il Critters Donates Vitamins for Kids Ready to go Back-to-School

August 27, 2021

WholeFoods Magazine Staff

Ewing Township, NJ—Church & Dwight, manufacturer of Lil' Critters kids' gummy vitamins, has supported Feed the Children’s Summer Hunger and Back-to-School initiatives to help provide children with vitamins. Recently, at Feed the Children's Back-To-School bash, 200 families, including nearly 1,000 students, received a 25-lb. box filled with shelf stable items,...

What's Selling September 2021

August 27, 2021

WholeFoods Magazine Staff

What’s Selling is a monthly review of the best-selling products determined from unit sales at six natural products stores rotated from a base of selected stores. The intention is to provide indications of sales trends.

September 2021

August 27, 2021

WholeFoods Magazine Staff

Digital Edition Editorial: Code Red for Humanity What’s Selling The Trials of 2020…and How Regen Ag Can Save Us 10 Top Healthy Aging Priorities The Booming Pet Health Market Grocery Feature: How Sweet Healthy Is! HABA Counter: Embracing a More Holistic HABA Tip of the Month: How to Future...

Natural Grocers Joins The Better Chicken Commitment

August 27, 2021

WholeFoods Magazine Staff

Lakewood, CO—Natural Grocers has pledged its participation in the Better Chicken Commitment (BCC), a set of standards for broiler chicken welfare developed by a coalition of animal welfare organizations. Ninety percent of the chicken and chicken-containing products the company sells already meets or exceeds these new standards. The retailer will work...