Color is more than a visual element; it’s also an important psychological motivator. “We react on multiple levels of association with colors—there are social or culture levels, as well as personal relationships with particular colors. You also have an innate reaction to color,” Leslie Harrington, executive director of The Color...
Since its beginnings in 1982, the American Herbal Products Association (AHPA) has been a vehicle to voice the concerns and ideals of herbal and botanical companies. Thirty years later, AHPA is still one of the strongest and oldest non-profits of its kind. Through its three-pronged mission—representation, education and communication—AHPA works...
Wakunaga of America Company is proudly celebrating 40 years of delivering high-quality medicinal herbs to consumers. From its headquarters in Mission Viejo, CA, Wakunaga not only stands true to its commitment and focus on research, but also to addressing the public’s health concerns with beneficial supplements. A Look Back...
Research shows that 90% of businesses do not know what their customers want. In a world burdened with financial difficulties, American stores need to shape up. According to a four-year study conducted by the market intelligence firm, BIGresearch, most customers will put value and service ahead of price. That’s right.
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