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Amazing view of Geneva in Switzerland by evening.

Highlights from Vitafoods 2024

Take a look at what branded ingredients suppliers showcased at the event in Geneva, Switzerland.

May 21, 2024

Richard Ortega, Associate Editor, WholeFoods Magazine

Informa Markets hosted Vitafoods Europe 2024 in Geneva, Switzerland, from May 14-16, and ingredient suppliers were showcasing what's new and what's next.

Top view of Kratom powder in ceramic spoon and Kratom capsules on wooden table.

Study Explores Interaction of Kratom and Cannabidiol

Get highlights of the latest findings from the University of Florida, Gainesville

May 20, 2024

WholeFoods Magazine Staff

A study from the University of Florida, Gainesville, explored the effects of using kratom and cannabidiol (CBD) together.

Natural Products Industry News Briefs: SCS, Natural Grocers, Dr. Bronner's & More

What's new in the natural products industry? Catch up on the latest in new partnerships, Proposition 12 certification, and more.

May 17, 2024

Richard Ortega, Associate Editor, WholeFoods Magazine

Read up on all the latest news in the natural products industry.

Natural vitamins, plant based supplements and green leaves on white wooden background, top view.

CRN’s NY Age-Restriction Lawsuit Moves Forward

May 15, 2024

Maggie Jaqua, Content Director

Read about the efforts to age-restrict access to certain nutritional supplements, and the legal battle to restore access in New York.

ABC’s Adopt-an-Herb Program: Natural Remedies Adopts Holy Basil

The adoption enables ABC to further its nonprofit research and educational mission by ensuring its HerbMedPro contains the latest scientific and clinical research on this traditional herb.

May 15, 2024

WholeFoods Magazine Staff

Natural Remedies adopts Holy Basil through the American Botanical Council's (ABC) Adopt-an-Herb botanical research and education program.

Virginia Dare Builds House of Innovation and Collaboration

Take an exclusive behind-the-scenes look at the company's new state-of-the-art facility.

May 14, 2024

Richard Ortega, Associate Editor, WholeFoods Magazine

Virginia Dare's newest location looks to foster innovation and cooperation amongst its industry partners.

Censorship concept, a comic speech bubble with a lock inside, cancel culture, classified information

Alliance for Natural Health Aims to Beat Censorship and Shadowbanning of Health Information

ANH's Rob Verkerk, Ph.D., calls YouTube’s policy "madness."

May 14, 2024

WholeFoods Magazine Staff

ANH contends that YouTube’s medical misinformation policy will work against public health and the public interest.

Portrait of three diverse young women ethnic friends having fun

Tip of the Month

Build Trust, Drive Sales With Accurate Gender Representation

May 13, 2024

WholeFoods Magazine Staff

Find out why advertising and media need to be a force for change to unlock the $10 trillion purchasing power of women in the U.S.

Natural Products Industry News Briefs: Indena, Balchem, Seal the Seasons, & More

What's new in the natural products industry? Catch up on the latest!

May 13, 2024

Richard Ortega, Associate Editor, WholeFoods Magazine

Read up on all the latest news in the natural products industry.

Mindful woman enjoying morning ritual while relaxing in outdoor park.

2024 Trends

Ingenuity and Excellence for a Health-Conscious World: Highlights from Expo West 2024

May 13, 2024

Nancy Trent

This annual extravaganza, renowned as the world's largest natural, organic, and healthy products event, showcased the latest advancements, trends, and breakthroughs shaping the future of conscious consumerism.