The American Herbal Products Association (AHPA) has promoted Amber Bennett to Vice President of Marketing and Engagement. Bennett joined as Director of Membership in July 2015, and will continue to oversee AHPA’s membership department while supervising education and communications and marketing. The company also promoted Rachel Haas, who joined AHPA...
Virtual—How has COVID-19 impacted claims substantiation across a variety of wellness products? What are the best practices for compliant influencer marketing and social media reviews? These questions and more will be answered at the American Conference Institute’s 4th Annual Forum on Advertising Claims Substantiation. The event will take place virtually...
COVID-19 has prompted an enormous shift to e-commerce, according to Nielsen. The company’s recent global e-commerce syndicated study found that 30% of surveyed shoppers claim to be new to e-commerce this year with the other 70% saying they shopped online prior to the onset of the pandemic. In the U.S.
Phoenix, AZ—Sprouts Farmers Market and L.A. Libations are displaying emerging beverage brands in a new way at 50 stores in California. A part of Libations’ SoCal Incubation Program (SIP), the product lineup boasts functional benefits for consumers following plant-based, keto, and paleo diets. “In January, we’re accelerating innovation in our beverage set...
Chicago, IL—Whole Earth Brands Inc. has entered an agreement to acquire all of the issued and outstanding capital stock of WSO Investments Inc., the holding company for Wholesome Sweeteners Incorporated. “Consumers are demanding more dietary options that enable healthier lifestyles, and Whole Earth Brands’ business strategy is built on meeting...
In this episode of The Natural View, WholeFoods Editor-in-Chief Maggie Jaqua and Todd Pauli of 24 Stories join Heather Wainer, Publisher, WholeFoods Magazine, to get the scoop on ELI Code technology from Cornerstone for Natural, and the opportunities for companies throughout the supply chain—including how natural products retailers can compete...
Granite Bay, CA—Natural Industry Jobs, which merged with Joe Produce LLC in 2019, has launched its new website, created to enhance the employment search experience for both job seekers and employers in the natural and organic products space. The site provides industry employers a platform to market their brands and...
South Plainfield, NJ—New for 2021! Twice a year, WholeFoods Magazine is sending boxes filled with samples to Natural Product Retailers. WholeFoods Publisher Heather Wainer cited the absence of in-person events as the driving force behind this initiative: "One of the many opportunities retailers are lacking now is samples, which they...
Urbana, IL—Eating avocado daily can help improve gut health, according to a new study from the University of Illinois College of Agricultural, Consumer and Environmental Sciences. The study included 163 overweight or obese, but healthy, adults between 25 and 45 years of age. They replaced one meal per day with...
Washington, D.C.—“There is so much we can do to maintain health. With evidence pointing to a correlation between poor nutrition and poor immune response to pathogens that make us sick, it is very reasonable to screen for nutrient deficiencies and consider taking supplements such as a multivitamin and vitamin D.”...
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