Orlando, FL—More than 550 industry members, including retailers and exhibitors, gathered in person at the Gaylord Palms Resort and Convention Center in Orlando for SOHO Expo 2020, which took place December 10-13. The “show with a Big and Natural Heart” has been produced since 1971 by SENPA, a non-profit trade...
[vc_row][vc_column][vc_column_text]Sugarland, TX—For four out of the past five years, natural products retailers awarded Bluebonnet Nutrition the top honor in the WholeFoods Natural Choice Awards: Best Full Supplement Line. And in the one year that Bluebonnet didn’t win? The company claimed the runner-up spot. What makes the brand, which is celebrating...
In November of 2019, a panel of leading industry experts featured in WholeFoods 2020 Industry Forecast discussed the categories they thought would be in demand in 2020. Did they get it right? In large part, yes. None of them had a glimmer of what was to come with COVID-19, of...
The American Herbal Products Association (AHPA) has promoted Amber Bennett to Vice President of Marketing and Engagement. Bennett joined as Director of Membership in July 2015, and will continue to oversee AHPA’s membership department while supervising education and communications and marketing. The company also promoted Rachel Haas, who joined AHPA...
Virtual—How has COVID-19 impacted claims substantiation across a variety of wellness products? What are the best practices for compliant influencer marketing and social media reviews? These questions and more will be answered at the American Conference Institute’s 4th Annual Forum on Advertising Claims Substantiation. The event will take place virtually...
We are all looking for a competitive edge, especially during this pandemic. It all boils down to two things: goal setting and execution. Effective goal setting is the most important component of your strategy across every business function. Without well-defined goals and objectives, you will never know if and when...
COVID-19 has prompted an enormous shift to e-commerce, according to Nielsen. The company’s recent global e-commerce syndicated study found that 30% of surveyed shoppers claim to be new to e-commerce this year with the other 70% saying they shopped online prior to the onset of the pandemic. In the U.S.
Phoenix, AZ—Sprouts Farmers Market and L.A. Libations are displaying emerging beverage brands in a new way at 50 stores in California. A part of Libations’ SoCal Incubation Program (SIP), the product lineup boasts functional benefits for consumers following plant-based, keto, and paleo diets. “In January, we’re accelerating innovation in our beverage set...
Chicago, IL—Whole Earth Brands Inc. has entered an agreement to acquire all of the issued and outstanding capital stock of WSO Investments Inc., the holding company for Wholesome Sweeteners Incorporated. “Consumers are demanding more dietary options that enable healthier lifestyles, and Whole Earth Brands’ business strategy is built on meeting...
In this episode of The Natural View, WholeFoods Editor-in-Chief Maggie Jaqua and Todd Pauli of 24 Stories join Heather Wainer, Publisher, WholeFoods Magazine, to get the scoop on ELI Code technology from Cornerstone for Natural, and the opportunities for companies throughout the supply chain—including how natural products retailers can compete...
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