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2025 Success Toolkit

2025 Challenges & Opportunities

In this special section, find the insights you need to support the health of your business, and the industry overall, in the year ahead.
January 16, 2025
WholeFoods Magazine Contributor
What are the most pressing issues impacting the natural products industry today, and what actions are needed to help sure a healthier future?

Read valuable perspectives from leading industry experts representing CRN, CHPA, Organic & Natural Health, INFRA, SENPA, WIN, GOED, U.S. Hemp Roundtable, ITC + GPA, and MAHO. You'll find the updates, insights, and action steps you need to help support the wellbeing of your business, and the industry overall, in the year ahead.




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CA Wildfires: Impact of the Loss of Small Business on Local Communities

A look at the personal loss, economic loss, and societal loss, plus a look to the future.
January 15, 2025
Maggie Jaqua, Content Director

A look at the impacts of the LA wildfires, including information on much-needed resources to meet immediate needs, and insights into what the future may hold.


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Predicting the Future of Organic Labelling

With new organic schemes growing in popularity the question becomes: What is the future direction of organic labelling?
January 14, 2025
Richard Ortega, Associate Editor, WholeFoods Magazine

Industry members will convene during the upcoming Sustainable Foods Summit to address some of the growing concerns presented by the growing number of organic schemes.


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Circana Weighs Impact of GLP-1 on Consumer Spending

The report links the medication's popularity to a rise in innovation for health-focused products and services.
January 12, 2025
Richard Ortega, Associate Editor, WholeFoods Magazine

Industry leaders can use Circana's data to develop personalized products and services targeting users of GLP-1 agonist medications.

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Watch List: 20 Herbs & Fungi That Call for Added Scrutiny

The ingredients were added to the "Herbs & Fungi We're Watching" index requiring further analysis.
January 11, 2025
Richard Ortega, Associate Editor, WholeFoods Magazine

Lion's mane, Lemon balm, monk fruit, Rhodiola, Stevia, and Ashwagandha all continue to be featured on the labs reporting's.


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A pile of chocolate protein powder with a scoop.

Protein Powder Report is "Just Another Dirty Trick"

CRN and NPA outlined issues with the report from the Clean Label Project.
January 10, 2025
Maggie Jaqua, Content Director

Experts says reports like those issued by the Clean Label Project often lack critical context and can end up misleading consumers.


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Wildfires Devastate Southern California; Businesses Offer Support

As wildfires rage across the area, businesses are doing what they can to assist those in need.
January 10, 2025
Maggie Jaqua, Content Director

With wildfires devastating areas of Southern California, businesses are doing what they can to support those in need.


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Pro Secrets to Healthy Eating Made Easy

The Today Show nutritionist Joy Bauer joined chef Joel Gamoran on his cooking show, Homemade Live!
January 10, 2025
Rebecca Viscomi

Nutritionist Joy Bauer shares her healthy-eating tips with chef Joel Gamoran. 


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AHPA President Michael McGuffin Transitions to Senior Advisor Role

The 25-year veteran will mentor his successor.
January 8, 2025
Richard Ortega, Associate Editor, WholeFoods Magazine

AHPA has begun conducting a search for its next President.


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Wellful Expands Portfolio with Ancient Nutrition Acquisition

The addition includes the brand's protein, gut health, and greens product categories.
January 8, 2025
Richard Ortega, Associate Editor, WholeFoods Magazine

The health and wellness platform Wellful is expanding its distribution and omnichannel presence with its latest investment in Ancient Nutrition.


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NOTE: WholeFoods Magazine is a business-to-business publication. Information on this site should not be considered medical advice or a way to diagnose or treat any disease or illness. Always seek the advice of a medical professional before making lifestyle changes, including taking a dietary supplement. The opinions expressed by contributors and experts quoted in articles are not necessarily those of the publisher or editors of WholeFoods.

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