Discover the winners of WholeFoods Magazine's 2025 Natural Choice Awards!

Find out key strategies and study-backed ingredients that can help consumers stay safe.

Yobee is a line of skin, hair, and scalp care supplements that help promote a healthy microbiome. 

Leading beauty experts to spotlight topical and ingestible products, plus more insights to drive success. 

What current and evolving trends are looking fine in the beauty category? Take a look!

To help map out today's popularity trails in the beauty-from-within category, we gathered insight from industry insiders and highlighted the trends customers are leaning into, along with the need-to-know science.

Elina Organics has expanded its organic, cruelty-free, handmade product line with three products. 

Virginskin is a proprietary botanical active blend with modern ingredients.

Community Goods shampoo bars, conditioner bars, deodorant, and toothpaste tablets are packaged in sustainable, recyclable with no plastic.

Discover the winners of WholeFoods Magazine's 2024 Natural Choice Awards!