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Home » hydration

Articles Tagged with ''hydration''

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Powered Up Performance

Industry insiders weigh in on the trends driving growth in the sports and active nutrition market —and share how retailers can gain a competitive edge.
February 21, 2026
Jennifer Joseph

Discover the trends driving growth in the sports and active nutrition market. Plus! 4 Secrets to Selling Active Nutrition.


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18 New Natural & Organic Products

Check out these new dietary supplements, grocery products, personal care, branded ingredients and more in the natural products space!
September 6, 2025
WholeFoods Magazine Staff

Check out what is new and what is next in the natural proucts industry with the latest dietary supplements, branded ingredients, organic & natural grocery, clean personal care and more!




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SOS for Summer Pet Concerns

It’s important to remember that our furry friends can be as vulnerable to heat stroke, dehydration, and sunburn as we are.
July 25, 2025
Scott Steinford, Founder, Trust Transparency Consulting

The warmer climate offers natural products retailers have an opportunity to educate pet parents on the specific health risks that heat poses to pets. 


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2026 Trends

Vitaquest International Names Top Supplement Trends for 2026

Gut health, women’s health, and beauty-from-within remain leading categories.
July 22, 2025
Richard Ortega, Associate Editor, WholeFoods Magazine

The report marks the first trends forecast published by a CDMO.


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The Grocery Aisle

Flavor + Function = A Sales Win!

8 trends to watch in functional food and beverages.
June 12, 2025
Jennifer Joseph

Consumers have become more aware of how nutrition influences their overall wellbeing and it’s changing the way they shop.


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Supplement Highlights

Active and Vibrant for Life

Combining a clean, nutrient-rich diet with the appropriate supplementation can give everyone from weekend warriors to pros a competitive edge.
June 11, 2025
Richard Ortega, Associate Editor, WholeFoods Magazine

Prioritizing nutrient-dense food and beneficial nutritional supplement can helps everyone from younger athletes to active seniors continue feeling and performing their very best.


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2024 New Product Review

Trace

ConcenTrace® Trace Mineral Drops
November 21, 2024
WholeFoods Magazine Contributor

ConcenTrace® Trace Mineral Drops is America’s best-selling trace mineral supplement.




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Natural Products News Briefs: NOW, MegaFood, SIRIO, & More

What's new in natural? Catch up on the latest!
October 23, 2024
Richard Ortega, Associate Editor, WholeFoods Magazine

Read up on all the latest news in the natural products industry.


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EcoSport for Hydration by Lily of the Desert

September 28, 2024
WholeFoods Magazine Contributor

EcoSport by Lily of the Desert is a hydration game-changer for athletes of all levels, formulated with electrolytes, B-Vitamins, aloe vera and more. 


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SENPA Rolls Out the Red Carpet for 2024 SOHO Expo

The yearly event took place at the upscale Gaylord Palms in Kissimmee.
September 25, 2024
Richard Ortega, Associate Editor, WholeFoods Magazine

An inside look at SENPA's SOHO Expo annual event for the natural products industry.


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NOTE: WholeFoods Magazine is a business-to-business publication. Information on this site should not be considered medical advice or a way to diagnose or treat any disease or illness. Always seek the advice of a medical professional before making lifestyle changes, including taking a dietary supplement. The opinions expressed by contributors and experts quoted in articles are not necessarily those of the publisher or editors of WholeFoods.

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