Natural products industry companies share overviews on the latest science on their branded ingredients to support wellbeing.

Explore the science of GLP-1, the positive and negative effects of medications, plus how targeting the microbiome can influence the body’s natural appetite regulation system.

Read up on all the latest news in the natural products industry.

Gold? Silver? Or bronze? ADM spotlights active nutrition trends that fuel success.

Check out the thought-provoking posts members of the natural products industry are sharing social media!

Discover the study-backed supplements that are driving demand in the microbiome market.

Read up on all the latest news in the natural products industry.

A consumer gut health survey conducted in 2023 by Verb Biotics found that 69% of U.S. consumers experience gut issues and 40% of this population have symptoms affecting their daily life.

It’s crucial to understand the shifting desires of consumers. And for today’s supplement consumer, immune and digestive health go hand-in-hand.

The research and results are unique in that they focus on key ingredient categories and measure familiarity and consumption of these very specific ingredient categories.