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Home » SPONSORED BY

The Buzz in Natural: September 2024

A roundup of thought-provoking posts we saw on social media!

GettyImages-1274819047.jpg

Credit Getty Images

July 26, 2024
WholeFoods Magazine Staff

Fact-Check

The Council for Responsible Nutrition (CRN) took to social media to set the record straight on kratom. CRN posted:Screen Shot 2024-05-15 at 3.44.50 PM.png

TRUE or FALSE? In an authorless article by The Associated Press run by U.S. News & World Report (https://lnkd.in/euhFzW2u) the headline refers to kratom as an "herbal supplement." It may be argued that it is an herbal "substance," but it is not a legal "supplement." THIS IS FALSE. The FDA has never approved this as a new dietary ingredient (see just one example of a rejection letter in 2022: https://lnkd.in/e8bnKFN8). The FDA also plainly says: "Kratom is not appropriate for use as a dietary supplement." Find that reference here: https://lnkd.in/geh7ZqKz.


ewew-01.pngHot Topic! 

On LinkedIn, Douglas Kalman, Ph.D., RD, posted a timely question:

Is the #Ozempic #Wegovy #Monjaro GLP-1 West Loss Movement Creating a Nutra-tunity? “Nutratuninty” = a nutritional business opportunity. 

Industry members had plenty to say on the matter. What are your thoughts? Let us know at editor@wfcinc.com to keep the conversation going. And for a deeper dive into the science, catch the Naturally Informed educational session Implications of GLP-1 on the Microbiome.  Kara Landau, RD–the Prebiotic Dietician–explores the science in this talk, which is available to view on demand.


Going Viral...

Industry members started sharing their #HerbalHero–that special botanical you find yourself reaching for again and again. Each poster nominates colleagues with a prompt to keep spreading the love for their favorite natural gems on LinkedIn. Naturopathic doctor Jacqueline Jacques posted this photo with passionflower and shared:Jacqueline.jpeg

“Passion Flower was probably one of the first botanicals that completely captivated me. It's so beautiful and every part of the plant reminds of of the incredible artistry of nature. I used to plant it for my kids because the Monarch butterflies would make cocoons in the vine and we would get an explosion of butterflies every spring. The chemistry is wonderful too. It has benefits for sleep, pain, and mood - and contains a fascinating array of bioactives like apigenin, luteolin, kaempferol, vitexin, isovitexin, and beta-carbolines like harmine and harmaline.”


Peaceful Pause

Dr. Jeffrey Burke posted a cut puppy pic on LinkedIn along with the reminder we all need now and then:Burke.jpeg

“Remember to take time during your busy day to find balance, to breathe, and to decompress. Not only does this allow you the reset you need to be even better at your job, it also supports your physical and mental health, and we need that! You’ve got this!”


Spreading Goodness!

We love when retailers post about their fabulous initiatives on social, like this one:

New_Seasons.jpg“At New Seasons Market, our commitment to honoring the planet is ingrained in our values and actions throughout the year. However, during Earth Month, we amplify our efforts to restore our environment. This past April, our focus was on 'Building Better Soil for a Healthier Future,' aligning with our support for Zero Foodprint. We joined forces with more than 25 brands, including our own Partner Brand—a private label with a purpose—to champion regenerative agriculture. These brands contributed 1% of April's sales to Zero Foodprint, reinforcing our collective commitment to sustainable and regenerative practices. In addition to raising $59,2000, these partnerships also illustrated our dedication to creating a positive impact, turning everyday purchases into investments for a healthier planet.” – Athena Petty, Senior Manager of Sustainability


We’d love to hear from you!

Spotted something thought-provoking, feel-good, or buzz-worthy on socials? Email editor@wfcinc.com and we may share in a future issue!

    All News Columns
    KEYWORDS apigenin Associated Press bioactive botanicals botanical brands CRN harmaline harmine isovitexin kaempferol luteolin microbiome mood naturopath New Seasons Market Nutratuninty Ozempic pain passion flower prebiotic sleep sustainability vitexin Zero Foodprint
    Jan feb cover

    The editorial team at WholeFoods Magazine has decades of experiences reporting on natural products and dietary supplement industry news, trends, and more. This national business-to-business magazine has been published continuously for more than 40 years (the magazine was founded in 1977, and has been owned by Wainer Finest Communications since 1984). It is the longest-tenured media outlet of its kind in the natural products industry. The editorial focus at WholeFoods Magazine is, and always has been, on informing and educating members of the natural products industry.

    *These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.

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