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Supplement Highlights

The Many Benefits of Magnesium

Magnesium is an often overlooked but extremely powerful mineral. Here's a list of five top consumer concerns that can call for added magnesium.

June 12, 2024

Richard Ortega, Associate Editor, WholeFoods Magazine

Natural Products Industry News Briefs: Natural Grocers, Sabinsa, & More

What's new in the natural products industry? Catch up on expansions, awards, and other industry happenings.

June 10, 2024

Richard Ortega, Associate Editor, WholeFoods Magazine

Read up on all the latest news in the natural products industry.

Nature Made Makes Waves With Pickle-Flavored Gummies

April 15, 2024

Rebecca Viscomi

Nature Made is picking up the pickleball trend, with new pickle-flavored multivitamin gummies.

Happy woman waking up after sleep, lying in bed in the morning

How to Get a Restful Night’s Sleep According to an Expert

3 questions that define a restful night’s sleep...and strategies that can help.

March 10, 2024

Steven Olmos, DDS

Female scientist in lab coat checking artificial neurons connected into neural network. Scientific research. Vector illustration

Research Updates: Migraine Relief, Sleep Support & More.

Get the latest science overviews from companies in the natural products industry, including Gencor and Natures Crops.

March 9, 2024

WholeFoods Magazine Staff

Natural products industry companies share overviews on the latest science.

Portrait of fit black woman in sportswear holding shaker with whey protein or fresh water, working out at home.

NOW Survey Reveals Consumers' Top 4 Wellness Priorities for 2024

Plus: 6 tips for finding a trusted and quality brand when purchasing supplements.

January 14, 2024

Maggie Jaqua, Content Director

48% of respondents (48%) in a consumer survey commissioned by NOW said they are looking for supplements to boost their energy. Find out what else is in demand.

Research Updates: Seasonal Allergies, Cognitive Health, Longevity, Sleep & More

Get the latest science overviews from companies in the natural products industry, including Gencor, Sempera Organics, BLS, and other industry leaders.

January 11, 2024

Maggie Jaqua, Content Director

Get the latest science overviews from companies in the natural products industry, with findings on longevity, sleep, stress, seasonal allergies, and more.

Assorted botanical and herbal ingredients

10 Macro Trends from SupplySide West 2023

Ingredient suppliers showcase the latest science, consumer insights, and more to drive innovation in 2024.

December 18, 2023

WholeFoods Magazine Staff

More than 1,400 exhibitors gathered in Las Vegas for the 2023 edition of SupplySide West (SSW) and Food ingredients North America (FiNA) to showcase their latest science and innovations. Find out what's new and what's next.

New Product Review of 2023

ChildCalm

November 28, 2023

WholeFoods Magazine Staff

ChildCalm tablets are delicious-tasting fruit punch-flavored chewable tablets that are easy to take on a daily basis.

SPINS Market Update

Social Media and Current Events Take a Toll on Shoppers’ Health

Doom scrolling, a constant influx of information, and even the blue light from devices are leaving shoppers with an inability to shut off their brain to relax and sleep at night.

November 27, 2023

Haleigh Resetar

In this SPINS Market Update, find out what's trending in the mental wellness space.