Female consumers are looking for natural, ethical, effective support for their continuing or new exercise routines that can be easily incorporated into busy schedules. Click the image below to learn why NEM® is the exercise recovery solution for women who want to exercise well into the next half of their...
Kaged Muscle and Lonza have introduced Pro-biotic Premium Performance, a supplement made with TWK10 sports probiotic, for endurance and active living. Originally sourced from Taiwanese kimchi, this unique form of the L. plantarum strain addresses athletes' health, performance and endurance at all levels. The product is formulated using the Capsugel...
Virtual—Naturally Informed’s Active Nutrition: Mastering the Market opened with a crash course on how top athletes stay in peak shape, delivered courtesy of Jamie Meeks, MS, RD, CSSD, LDN, Director of Sports Nutrition for the New Orleans Saints. Those interested in sports will absolutely want to watch her presentation; the...
Sioux Falls, SD—OmegaQuant has collaborated with researchers to measure the Omega-3 Index (O3I) in NBA basketball players, research which was published in the July 2021 issues of the Journal of Strength and Conditioning Research. Several prior studies have investigated omega-3 status in Division 1 college athletes, according to a press...
[vc_row][vc_column][vc_column_text]Talk about a category on-the-go. The shift from athlete-focused sports nutrition to everybody-focused active nutrition was in progress years before the pandemic, but 2020 accelerated that evolution, and shaped a market that encompasses so much more than sports and fitness. “Over the last 10 to 15 years, we have seen...
Digital Edition Editorial: Destress, Get Energized, Have FUN! What's Selling The Active Nutrition Opportunity Microbiome: The More You Know Function + Flavor = Win-Win! HABA Counter: The Future of Oral Health Tip of the Month: 4 Transparency Checks that Drive Sales Herb of the Month: Bilberry Happy Customer: New...
National Hydration Day—June 23—is here, and Nuun is celebrating by donating 20% of all profits to the Surf Rider Foundation to help protect and preserve the world’s oceans, waves, and beaches. Plus, anyone who purchases $50 or more of Nuun products will receive a custom branded Takeya water bottle. Hydration...
Minneapolis, MN—Taiyo announced that its branded ingredients Sunfiber, Suntheanine, Matcha and Teavigo have received LGC’s Informed Ingredient certification. This certification confirms that the ingredients are free of impurities and substances banned in sports nutrition products and therefore safe to be used by athletes without concerns of adulteration or contamination. “The...
Downers Grove, IL—Professional football wide receivers Davante Adams and Justin Jefferson are teaming up with Optimum Nutrition on “Building Better Lives,” a purpose-driven program to build awareness of the disparities in access to fitness and to provide fitness resources in underserved communities, according to a press release. The national program...
Lexington, KY—Informed Sport announced the launch of its first mobile app, designed to help athletes, drug tested personnel, and supplement users easily find Informed Sport tested and certified sports nutrition products. The free app, available for iOS and Android, offers multiple search options, including product barcode scanning. Key features: [caption...
