This month, we explore the microbiome and the many ways it impacts daily life! 

By implementing better health strategies every day, gut symptoms like gas, bloating, abdominal pain, and constipation can improve. Your overall health may improve too.

A consumer gut health survey conducted in 2023 by Verb Biotics found that 69% of U.S. consumers experience gut issues and 40% of this population have symptoms affecting their daily life.

It’s crucial to understand the shifting desires of consumers. And for today’s supplement consumer, immune and digestive health go hand-in-hand.

Good gut health is moving up the priority list for consumers as they continue to learn more about the gut microbiome—the diverse ecosystem of microorganisms vital to health.

In medical school, everything is neatly categorized into distinct compartments. While this certainly makes sense from an academic standpoint, the truth is, the body is much more complex than that.

Gut health was a concern for consumers with health issues or for early adopters in specialty stores. Today, “microbiome” and “gut health” are part of the general vernacular, and they’re on the minds of shoppers as they head to the store.

The research and results are unique in that they focus on key ingredient categories and measure familiarity and consumption of these very specific ingredient categories.

As we advance in science, we learn to appreciate a more holistic approach to wellness and beauty and understand that how we nourish our body, mind, and soul literally shows on our skin.

Explore the significance of the gut brain axis and how this bi-directional communication affects neurotransmitters and hormones and interacts with various aspects of the human body and mental health.