Selbyville, DE—The kombucha market is expected to surpass $5 billion by 2025, driven by increasing demand for probiotic and fortified beverages, according to new market research by Global Market Insights. Flavored kombucha is expected to account for $1.5 billion of that. The North American kombucha market is expected to grow...
An overarching trend in the dietary supplement category? Plant-based. This won’t come as a surprise, if you’ve been following the trends at all: as health and environmental research comes out, with all of it pointing towards the importance of plants, demand is rising. And it’s rising in unexpected places. This...
Innovative products are always being introduced in the beverage industry. To no surprise, teas and coffee remain widely popular. Companies are recognizing gaps and how to fill those needs for consumers, for instance, with infused coffees and other drinks. Find out what’s trending in the beverage realm currently and understand...
Beverly Hills, CA — GT’s Kombucha, winner of a WholeFoods Magazine Natural Choice Award, has released its newest limited-edition flavor for the summer: Unity. The blend features notes of tart cherry, sweet coconut, and lemongrass and comes in a collectible bottle with a label portraying two hands — each representing...
Cultures around the world have been enjoying fermented foods for centuries. Germany’s sauerkraut and Korea’s kimchi are just a few examples of fermented foods. While the popularity of these foods had experienced a decline over recent years with new technological advances in food preparation and preservation, interest has spiked significantly.
Roughly 200 suppliers met with Whole Foods Market this week in Austin, TX, to clear the air amid growing tensions over merchandising costs and other changes that were in place before the Amazon acquisition. Senior executives officially unveiled the Amazon Prime loyalty program, which will give exclusive Whole Foods Market...
Portland, OR — In a first for the NBA, Brew Dr. Kombucha has partnered with the Portland Trail Blazers on a limited edition kombucha for the NBA season called Special Edition Rip City Happiness. The kombucha will be served inside the Moda Center and at retailers throughout Oregon and...
Los Angeles, CA — Millenium Products, Inc., parent company of GT’s Kombucha acquired Medina, MN-based Tula’s CocoKefir, a maker of vegan fermented coconut-based kefirs and yogurts. According to BevNet, the transaction occurred earlier this year and the products have been subsequently rebranded as GT’s products. Both companies’ shared passion and...
Purchase, NY, Plano, TX — PepsiCo, Inc. based in Purchase, NY announced yesterday that it will acquire KeVita, maker of fermented probiotic and kombucha beverages. According to BevNET, sources close to the deal have put the purchase price between $200 and 300 million. PespiCo has already held a minority stake...
Natural consumers have always been savvy, but that savviness is expanding as the general population becomes more health conscious and fringe lifestyles such as vegetarian, vegan and gluten free move to the mainstream. While not everyone is embracing these lifestyles, the beverage aisle is where all these different types of...
