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Home » SPINS

Articles Tagged with ''SPINS''

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2026 Forecast

Shaping the Shelf: The Trends Defining CPG in 2026

With consumer priorities evolving, the food, beverage, and wellness industries face shifting expectations around how people shop, eat, and support their health.
January 16, 2026
Scott Dicker

According to SPINS’ 2026 Trends & Predictions Report, the next chapter in CPG will be shaped by the intersection of ingredient choices, cultural exploration, rising interest in nutrient density, and a desire for everyday products that deliver more.


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Ashwagandha: From Ayurvedic Tradition to Mainstream Wellness Supplement

SPINS data reveals the latest market insights on ashwagandha, showcasing strong performance across retail channels and emerging opportunities for new product development in supplements and functional food and beverage categories.
December 29, 2025
WholeFoods Magazine Contributor

SPINS data reveals strong ashwagandha performance across retail and emerging opportunities in supplements and functional food and beverage.


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2025 Success Toolkit

2025 Challenges & Opportunities

In this special section, find the insights you need to support the health of your business, and the industry overall, in the year ahead.
January 16, 2025
WholeFoods Magazine Contributor
What are the most pressing issues impacting the natural products industry today, and what actions are needed to help sure a healthier future?

Read valuable perspectives from leading industry experts representing CRN, CHPA, Organic & Natural Health, INFRA, SENPA, WIN, GOED, U.S. Hemp Roundtable, ITC + GPA, and MAHO. You'll find the updates, insights, and action steps you need to help support the wellbeing of your business, and the industry overall, in the year ahead.




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The Great Opportunity: Exploring the Mushroom Market

Mushrooms have gone mainstream. Read on for the latest, from 7 superstars to category growing pains to innovative new offerings.
October 24, 2024
Maggie Jaqua, Content Director

SPINS data from 2023 shows “super mushrooms” gaining popularity, jumping from the supplement aisles to food and beverage products, which saw $642 million in sales, a 19.5% year-over-year growth.


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Herbal Supplements Sales Keep Growing

New market report shows sales continuing upward trend post pandemic.
September 17, 2024
Richard Ortega, Associate Editor, WholeFoods Magazine

The American Botanical Council's report indicates herbal supplement sales increased in 2023 compared to 2022.


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2025 Trends

4 Trends in the Sweets and Snacks Industry

...plus a market data update from SPINS
July 19, 2024
Nancy Trent

One of the most notable shifts in sweets and snacks is the rise of functional and health-focused options.


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The Summer of Fancy Food 2024

Check out the products and trends generating buzz at this year's show.
July 10, 2024
Richard Ortega, Associate Editor, WholeFoods Magazine

More than 28,000 specialty food & beverage industry insiders attended the sold-out annual event in NYC.


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Mastering the Microbiome

Microbiome Delivery Options Are Good For Everyone

This is a win for shoppers and for the market.
July 8, 2024
Anthony Balderrama, Senior Content Manager, SPINS

Gut health was a concern for consumers with health issues or for early adopters in specialty stores. Today, “microbiome” and “gut health” are part of the general vernacular, and they’re on the minds of shoppers as they head to the store.



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Supplement Highlights

The Many Benefits of Magnesium

Magnesium is an often overlooked but extremely powerful mineral. Here's a list of five top consumer concerns that can call for added magnesium.
June 12, 2024
Richard Ortega, Associate Editor, WholeFoods Magazine
Homemade plant based burger made from sweet potato, black beans and brown rice on a whole wheat brioche bun

Plant Based World Expo Announces Keynote Sessions

The annual expo will be held in NYC this Sept. 11-12.
June 7, 2024
Rebecca Viscomi

Plant Based World has announced two keynote speakers for its annual expo, to be held this September. 



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NOTE: WholeFoods Magazine is a business-to-business publication. Information on this site should not be considered medical advice or a way to diagnose or treat any disease or illness. Always seek the advice of a medical professional before making lifestyle changes, including taking a dietary supplement. The opinions expressed by contributors and experts quoted in articles are not necessarily those of the publisher or editors of WholeFoods.

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