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Home » NOW

Articles Tagged with ''NOW''

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What's Selling: January/February 2026

What’s Selling is a monthly review of the best-selling natural and organic products determined from unit sales at natural products stores across the U.S.
January 16, 2026
WholeFoods Magazine Staff

Take a look at the dietary supplements, organic foods, and clean beauty products driving natural products sales from coast to coast!


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November/December 2025 People News

Who is moving up and who is moving on in the natural products industry? Get updated on the latest!
November 18, 2025
Richard Ortega, Associate Editor, WholeFoods Magazine

Who is moving up and who is moving on? Get updated on the latest new hires, plus awards and honors, in the natural products industry.


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Magnifying glass with pills on blue.

NOW’s Testing of Products Sold on Amazon Show "Serious Problems Persist"

The latest round of testing re-investigated SAM-e.
November 21, 2024
Maggie Jaqua, Content Director

NOW has shared the latest results of its industry self-policing program of testing unfamiliar brands sold on online in an effort to expose and address low-quality products in the marketplace.


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Cocoa powder, orange, chamomile, cinnamon. Organic cosmetics.

Ingredients that Deliver Beauty & Beyond

Which ingredients will give consumers the beauty benefits they seek? Read on for in-demand beauty boosters.
October 27, 2024
Maggie Jaqua, Content Director

Leading beauty experts to spotlight topical and ingestible products, plus more insights to drive success. 


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The Evolution of Immune Health

We take a pulse on the current trends and make predictions for what lies ahead in 2025.
October 24, 2024
Richard Ortega, Associate Editor, WholeFoods Magazine

With 2024 coming to a close, we reached out to experts in the space to discuss the year that was and to get forecasts for the next 12 months.


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Natural Products News Briefs: NOW, MegaFood, SIRIO, & More

What's new in natural? Catch up on the latest!
October 23, 2024
Richard Ortega, Associate Editor, WholeFoods Magazine

Read up on all the latest news in the natural products industry.


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Buyer Beware: NOW Tests Resveratrol Products Purchased Online

“The results above further substantiate the fact that the market is saturated with unscrupulous companies that make false claims,” cautioned NOW's Dan Richard
September 7, 2024
WholeFoods Magazine Staff

NOW's latest round of product testing (its 18th since the start of its efforts) focused on resveratrol products sold on Amazon.com. 


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Editor's Letter

Reigniting the Fire in Our Bellies

September 3, 2024
Maggie Jaqua, Content Director

The WholeFoods Magazine team will keep updating you on the latest news in the natural products industry, and doing what we can to support you and your business, so you can join the fight.


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Supplement Highlights

Spotlight on Black Seed Oil

Learn the many uses of this natural healer.
September 3, 2024
Richard Ortega, Associate Editor, WholeFoods Magazine

The oil is extracted from the herb's seeds and has been sought out for thousands of years.


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Merchandising Insights

DSHEA at 30: Supply-Side View

In Part I of this series, independent retailers shared their views. Now, in Part II, we hear from experts throughout the natural products supply chain.
September 3, 2024
Jay Jacobowitz, President & Founder, Retail Insights

Thirty years after DSHEA, industry leaders grapple with how to maintain access to natural products in a changing landscape.


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