Explore 14 cutting edge trends (and the brands that deliver!) from Natural Products Expo West 2026.

As we gear up for SupplySide Connect New Jersey, we are taking stock of all the innovation in the industry with a look back at what ingredient suppliers showcased at SupplySide Global.

Integrative health is no longer on the fringes; it’s actively redefining prevention, performance, and patient care.

Shoppe Object & NYNOW provided a panoramic snapshot of trends shaping the retail landscape in 2026, highlighting evolving consumer preferences, heightened attention to cross-category curation, and a sustained embrace of experiential and purposeful design.

Check out what's new and what's next in the natural products industry with the latest dietary supplements, branded ingredients, organic & natural grocery, clean personal care and more!

Natural market share of total food-store sales remained nearly the same as last year. Take a look at performance details.

According to SPINS’ 2026 Trends & Predictions Report, the next chapter in CPG will be shaped by the intersection of ingredient choices, cultural exploration, rising interest in nutrient density, and a desire for everyday products that deliver more.

Explore 5 key trends from Innova Market Insights and how brands can adapt to changes in consumer demands and expectations—leading the next growth wave. 

Read up on all the latest news in the natural products industry.

Whole Foods Market’s Trends Council has unveiled its annual food and beverage trend predictions for 2026, highlighting a growing appetite for functional ingredients, elevated convenience, and products that reflect both creativity and conscious sourcing.