Gold? Silver? Or bronze? ADM spotlights active nutrition trends that fuel success.

Discover the study-backed supplements that are driving demand in the microbiome market.

Here's why postbiotics are currently enjoying a surge in popularity among consumers and formulators alike. 

A consumer gut health survey conducted in 2023 by Verb Biotics found that 69% of U.S. consumers experience gut issues and 40% of this population have symptoms affecting their daily life.

It’s crucial to understand the shifting desires of consumers. And for today’s supplement consumer, immune and digestive health go hand-in-hand.

The research and results are unique in that they focus on key ingredient categories and measure familiarity and consumption of these very specific ingredient categories.

Sirio's new postbiotic gummy features Cargill’s postbiotic ingredient. 

Catch up on all the latest news in the natural products industry, from new partnerships to awards and more.

What's trending in the nutritional supplements market for eye health support? Take a look!

Kyowa Hakko has announced that its ingredient IMMUSE is now being used in a postbiotic supplement manufactured by Quifaest.