Natural products industry companies share overviews on the latest science on their dietary supplement branded ingredients and formulations to support health and wellbeing.

The Vitamin Shoppe's Health & Wellness Trend Report gives an in-depth look at the products, preferences, and behaviors influencing the wellness landscape in 2025. 

While food-based sources of prebiotics, probiotics, and synbiotics have long been linked to improved health and reduced mortality, new evidence suggests that supplements may offer similar benefits.

Industry insiders to weigh in on today’s disruptors and catalysts, and offer predictions for what’s to come in the active aging market.

Read up on all the latest news in the natural products industry.

Explore the relationship between the gut microbiome and extreme aging, in addition to the potential of probiotics in extending the human lifespan.

Get the scoop on PoZibio, which is formulated for age-related digestive health conditions including Leaky Gut Syndrome.

With the right habits and tools, anyone, at any age, can take significant steps toward a longer, healthier life.

"Obviously, there is no magic bullet for mortality, however, diet and exercise are bullet-proof for life-long health goals," said NPA's Daniel Fabricant, Ph.D.