Consumers are no longer simply focused on longevity—they want to feel energized and maintain their healthy independence into their golden years. This issue explores the latest nutrition science and branded ingredient innovations to help you best serve healthspan-focused consumers.

In this Naturally Informed education session from Active Aging: Mastering the Market, Ben Kane of PricePlow, and Tim Johnson of Pattern, discuss sales drivers for 2026 and beyond.

Dr. Ian Smith breaks down the real science behind metabolic adaptation, explains why quick fixes consistently backfire, and shares the strategic nutrition phases that turn stubborn plateaus into sustainable progress.

In today’s evolving wellness landscape, consumers are no longer satisfied with products that merely promise results; they expect performance. Univar Solutions shows how you can meet consumers needs.

For anyone thinking about shifting from ‘anti-aging’ to healthy and vital ‘pro-aging’, Ahiflower is a powerhouse, says Dr. Sue Kleiner.

Natural products industry companies share overviews on the latest science on their dietary supplement branded ingredients and formulations to support health and wellbeing.

Natural products industry companies share overviews on the latest science on their dietary supplement branded ingredients and formulations to support health and wellbeing.

A rapidly growing body of research is showing that most dementia cases are preventable, says Jacob Teitelbaum, M.D. Read on for his 7 key strategies that may help.

The Vitamin Shoppe's Health & Wellness Trend Report gives an in-depth look at the products, preferences, and behaviors influencing the wellness landscape in 2025. 

Prioritizing nutrient-dense food and beneficial nutritional supplement can helps everyone from younger athletes to active seniors continue feeling and performing their very best.