The first impression consumers have of a product is on a store shelf—make it a good one! Effective merchandising with the right product assortment can give you a sustainable, substantial competitive advantage, even with big retailers. It is key to the health of your store. Shoppers can’t buy products if they...
Plant-based is perhaps the fastest growing segment in natural. It is also one of the more confusing segments from the shopper’s perspective. So, how do you leverage the strength of this growing trend to maximize category sales, increase shopper traffic in your store, and compete more effectively against mainstream threats?...
Secaucus, NJ – The Vitamin Shoppe has launched a KETO HQ, designed to help customers shop for supplements supporting the keto lifestyle both in-store and online. KETO HQ will provide education and product assistance to those following the high-fat, low-carb lifestyle. The keto diet promotes benefits like weight management and...
Next month, Amazon will reach its first anniversary owning Whole Foods Market. How’s it doing so far? As we expected, Amazon will not spend a lot of time giving us specific results for its Whole Foods unit, which makes up less than 10% of Amazon’s total sales. In what appears...
One of the biggest “Aha!” moments from WholeFoods Magazine’s 40th Annual Retailer Survey, was the jump in marketing spending reported by independent natural organic retailers. In prior years’ surveys, independents told us they relied heavily on word-of-mouth to drive sales increases, often spending less than 1% on marketing and advertising.
Austin, TX – As Amazon takes a more prominent stake in merchandising at Whole Foods Market six months in, a report from Yahoo Finance says it is pressing for more mainstream products such as Coca-Cola, in clear conflict with the company’s current standards for the type of foods it will...
Whether it’s foods that are gluten-free, lactose-free, sugar-free or meat-free, customers want to know where to find products to ensure the items in them are safe to eat. How you merchandise your store can help. “It pays to double-merchandise,” recommends Daniel Lohman, organic and CPG industry strategic advisor, particularly in...
Editor’s note: This month we offer a tip for our readers who want to get distribution for their brands. To get your brand on a retailer’s shelf you need to convince them your product will help them make more money. Sounds simple, right? Not so fast. First, you must have...
April is Plant Protein Month and the Growing Naturals retail display contest is back. Your store could win a $1,000 grand prize and five more stores will win a total of $3,000 in prizes. Look for the pull-out poster in February's WholeFoods Magazine that can educate your customers. The website...
How can small retailers remain competitive and grow in a hyper-competitive market? This is a question I get asked a lot. This is a question that needs to also include the brands these retailers sell. Most small brands owe their very existence and their start to the small retailer that...
