At the recent SENPA/SOHO natural products trade show, we had the chance to sit with Aaron Gottlieb, founder and owner of Native Sun Natural Foods Market, which has three stores in Jacksonville, FL. Here are excerpts from our conversation. WholeFoods Magazine (WF): Please tell us a little about your stores.
We spoke with Rachel Greer, founder of Cascadia Seller Solutions, to get her Q4 top tips for merchants on Amazon.com. Cascadia is a consulting firm that provides solutions for small- and medium-sized enterprises to protect and build their brand on Amazon. 1) If you're brand registered, update your Storefront with...
You may have been told you need sales performance reports to better manage your natural business, but where do you start? It’s important to understand not all reports are useful and the wrong reports will only serve to confuse and distract you. This is why you need to understand what...
As I’m sure you are aware, plant-based foods have experienced profound growth in the marketplace. According to the Plant Based Foods Association, with data commissioned from Nielsen, the plant-based food category is valued at $3.1 billion across all channels, an 8.1% growth from the previous year (1). This growth was...
There’s an old saying, “Youth is wasted on the young.” As an independent natural products retailer, you probably wish you could hire someone who possesses the wisdom that comes with age, but with the back muscles of a high school wrestler. Because retail is a physical sport, you must recruit...
Advertising is all about communicating and messaging. It should be used similarly to having an intimate conversation with a friend — someone you know, like and trust. Experts continually talk about the ability to target consumers. They all have different ideas on what works best. The brands and retailers who...
Natural products are growing sales across every channel and every category. At the heart of all things natural is the natural retailer. Natural retailers are the launch pad for the most disruptive brands and emerging trends and concepts. This is where the real innovation first appears. There is no dispute...
A retailer’s product assortment will help define the store’s mission and their unique value proposition — how they differentiate themselves in the market. • Have you ever wanted to maximize your product assortment? • How do you choose the right assortment to generate increased foot traffic when you have a limited...
Performing in-store demos is not only a valuable endeavor for brands that want to promote their products but can also be a great way for retailers to engage with customers. However, it takes more than just a few free samples to sell the natural products consumer. Here is what you...
Here’s a universal: a shopper walks into an independent natural products retail store and asks for health information, which the nutritionist willingly provides in a 20-minute conversation. As the conversation wraps up, said shopper pops open a price-comparison app on his or her smartphone to check prices elsewhere. How rude!...
