Iselin, NJ—Nascent Health Sciences is unveiling a new corporate identity and a new strategic vision, according to a press release.

“In introducing a new Nascent, we’re looking to reflect the evolution of our business and to improve the accessibility and serviceability of our products for tomorrow’s needs,” said Managing Director Michael Chen. “Nascent is progressing to become a full-service solutions provider—offering not only a portfolio of innovative ingredients, but also formulation and consultation services for quick and cost-effective ways to market. In partnering with our manufacturing customers to achieve sugar reduction objectives with clean labels, our added-value advisory services have really helped to differentiate our business from traditional ingredient trading companies. We’d like the new Nascent brand to reflect the full scope of solutions we have to offer.”

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The effort includes a new logo andwebsite.The logo juxtaposes two shapes with primary colors, intended, according to Chen, to reflect the intersection of technology and nature. “As a company, we pride ourselves on studying the alchemy of nature to inspire organic, sustainable, and safe development of health-promoting ingredients,” he added.

In terms of strategic direction, Nascent is launching two key portfolios of ingredient solutions built around the company’s SoPure family of stevia products and its PureQQ FDA-affirmed GRAS pyrroloquinoline quinone cellular health ingredient. “As a part of the new strategic direction, we are launching two key portfolios of ingredient solutions,” Chen said. “Due to the success of SoPure and PureQQ, sugar reduction and cellular health will be our core portfolio identities. These new platforms allow us to reach a broader market opportunity.”