Haifa Bay, Israel—Gadot Biochemical Industries has announced a complete overhaul ofits website,according to a press release.

The redesign was intended to spotlight the array of opportunities Gadot provides for the development and/or fortification of consumer products with minerals, the press release states. “We wanted our homepage to immediately tell the story that minerals are one of the most versatile and functional group of natural ingredients available,” explained CEO Ohad Cohen. “It immediately invites exploration of our product line for applications such as nutraceuticals, beverages, infant formulas, dairy, dairy alternatives, fruit preparations, convections, sports nutrition, animal nutrition, sweeteners and personal care products.”

The website also features an expanded portfolio of citrates, phosphates, picolinates, and gluconates.

Related: Gadot Industries Offering Sustainable Zinc Supply American Botanical Council Launches New Website Gadot Biochemical Repositions for Vegan Market

“Websites need to be all about your customer and visitor, not about you,” said Cohen. “We feel we crafted a site that provides our customers, the product formulators, with the right amount of information they need, expediently, to move forward with mineral additions.”