A press release on this research says that Innova has found that 1 in 2 U.S. Boomers have been reducing their sugar intake or buying more reduced sugar products, while 2 in 5 are cutting back on sweet snacks.
For instance, the release cites the yogurt category, which has a high level of low/no sugar development: 20% of all launches in 2018 carry low/no sugar claims, up from 4% in 2013. Breakfast cereals and sweet baked goods, however, have not done the same, showing just 2% penetration for low/no sugar products in 2018.
Other highlights, according to the press release:
- 2 in 5 U.S. consumers use sweeteners because they like sweet things but don’t want the calories
- 3 in 5 would rather cut back on sugar than use replacement sweeteners
- 1 in 2 prefer a savory afternoon snack than a sweet one
- Natural sweeteners are seeing an uptick in patent activity
The release noted that presentations on sugar reduction will be given at Innova’s booth, #5051, at the IFT Food Expo in New Orleans in June.