Las Vegas, NV—Pure Essenceis introducing a refreshed logo and new packaging, according to a press release.

The green and blue design, the release says, “brilliantly captures nature’s pure nutrition sources of earth and water elements.”

The new packaging includes clear, customer-friendly labels with top selling points, and are color-coded by category.

The launch includes newly available merchandising tools, such as coupon pads, shelf talkers, and free passive demo kits.

Andreas Koch, marketing director at Pure Essence, said in the release: “New eye-catching bottles with instant coupon hangtags, ongoing promotions, sampling, and formulated by the industry’s master formulator veteran of 45 years—Jery Cochern—this brand’s been turbo-boosted to turn on shelves.”