The release states that their long-term strategy, ‘Safely delivering the wonders of whey’, consists of many measures, some of which are:
- Rigorous Quality Control, consisting of as many as 280 farm-to-factory checks.
- Cold Processing, which preserves nutritional and functional qualities.
- Industry-leading Farm Assurance Programs, which provides sourcing from trusted suppliers, ensuring ethical practices and quality ingredients.
- Proactive Quality and Food Safety Culture, which includes recruiting staff with biotech and pharmaceutical backgrounds, as well as employee on-the-job training about of the importance of quality and safety.
Yvette Kaster, Arla’s director for global quality, environmental health and safety stated, “Food safety is a top priority for our customers and a growing concern for consumers. It only takes one adverse incident to completely destroy the reputation of a brand. To meet the high standards our customers rightly expect, Arla Foods Ingredients has adopted a proactive, company-wide quality mindset. Through our new campaign, we aim to demonstrate how seriously we take our duty of care to customers and end consumers alike.”You can read more about the campaignhere.