Boca Raton, FL— Entrepreneur Anthony Zolezzi is new CEO of Twinlab Consolidated Holdings, succeedingNaomi Whittel.His websitetouts "Unconventional Change for Optimistic Leaders," which could be just what the doctor ordered for the 50-year-old company.

"Anthony is a proven leader and innovator in the natural products industry," said David Van Andel, chairman of Twinlab. "He has the unique ability to spot opportunities and create value and innovative relationships of products against unmet needs. With his direction and insight, Twinlab will be poised to uniquely deliver on helping people live healthier lives."

Among Zolezzi's entrepreneurial ventures in the past 30 years was the founding of Pet Promise natural pet food, which was sold to Nestle Purina. He also created the Bubba Gump Shrimp Co. restaurants based on the film "Forrest Gump".His other outstanding career accomplishments include developing Horizon Organic Dairy's children's products, New Chapter children's supplements and developing and directing the Prince of Wales' book and documentary "Harmony," highlighting Prince Charles' personal health and sustainability initiatives.

"One of the aspects of this role with Twinlab that excites me the most is the breadth of science and quality of products in the Twinlab and Reserveage brands," Zolezzi said in a statement. "This is a critical time for nutritional supplements as consumers are actively exploring new ways to take charge of their health. I'm highly motivated that we can do that through new innovation and technology within Twinlab's family of brands."

Zolezzi also serves as a strategic advisor to Pegasus Capital Advisors, a private, alternative asset management firm that manages upwards of $2 billion in assets. He is a co-founder and former board chairman of The Organic Center for Education and Promotion and former board member of Vitamin Angels.

He took a board seat at Twinlab in May.