Uniondale, NY—The Hain Celestial Group, headquartered here, recently announced plans to reorganize the company in an effort to make “a stronger combined company by optimizing synergies, reducing investment in certain businesses and consolidating some functions to ensure the long-term health of the new Hain Celestial Group.”

Celestial Seasons is slated to stay in Boulder, CO, and Hain’s grocery sales, category management, creative services and manufacturing for all companies will be managed from this location. Hain says it will cut 5% of the Boulder workforce (18 positions.

Hain’s brands will now be reorganized into five sections (Fresh Living, Better-for-You Baby, Better-for-You Snacking, Better-for-You Pantry and Personal Care) plus a new division will be added for venture capital to help Hain invest in smaller brands with strong potential. Its many natural foods brands include Arrowhead Mills, Health Valley, Rudi’s Organic Bakery, Garden of Eatin, Terra Chips, Earth's Best, Jason, Alba, Avalon and more.

Several brands will also be spun off that do not fit into the new overall strategy. The firm anticipates its new plan will offer $100 million in cost savings from 2017 through 2019.


Published in WholeFoods Magazine Online, 5/6/16