Washington, D.C.—The Natural Products Association (NPA) announced it is making a return to the business of national tradeshows. 

NPA has partnered up with Momentum to launch “The Big Natural," NPA’s Annual Conference and Expo, which is slated to take place February 2017 in Las Vegas, NV. Profits earned from the event will help fund the growing trade association, which now has more than 1,400 members.

NPA once organized a long-standing tradeshow, NPA MarketPlace, for nearly 75 years. The show was known for hosting several high-profile educational speakers (including regulatory and political leaders) and a bustling tradeshow floor.

Planning for The Big Natural event is currently underway, but show organizers say it will attract "NPA members and non-members representing retailers, manufacturers and consumers." The program will include product demonstrations, networking and education. They state, "Presenters at the event will include industry experts, government representatives, regulators, investors as well as keynote speakers from leading companies, academia and media. The Big Natural will also feature the thriving food start-up ecosystem.

Published on WholeFoods Magazine Online, March 31, 2016