In addition to the new logo, Fresh Thyme is kicking off a new advertising campaign with the debut of a commercial titled "This is Real" featuring Fresh Thyme shoppers from Chicago. The commercial was created to showcase the market's product diversity, with three families preparing and eating dinner in their own homes.
"Fresh Thyme has always been a solution for healthy living, no matter the circumstance," said Tod Pepin, Fresh Thyme Market Chief Merchandising and Marketing Officer, in the release. "As we all continue to navigate this new normal, Fresh Thyme is dedicated to helping people meet a new standard and heightened responsibility towards their own wellbeing. Our new logo and advertising campaign is an intentional evolution in that direction, and we are thrilled to share it with our community."
John Condon, Founder and Chief Creative Officer of The Distillery Project, added, "It's always been hard for people to know what to do to stay healthy. It's such an important topic that there's a constant barrage of information. Now, more than ever, people are searching for some clarity. The pandemic has made us all more health conscious and more price sensitive. So, it just seemed an especially right time to remind people that Fresh Thyme has always stood for, 'Real healthy foods at real affordable prices.' And, that the single, most important thing any of us can do to keep ourselves and our families healthy is eat healthy foods. It's a simple basic truth, at a time when people really need it."