“The early investor enthusiasm for Lemon Perfect has been energizing and humbling,” said Yanni Hufnagel, Lemon Perfect’s founder and CEO, in a press release. “The brand is resonating broadly across multiple demographics, and that diversity is well represented by our investors.”
Related: Califia Farms Raised $225 Million in Series D Financing Viva 5, Go Mix Partner to Take Advantage of “Booming” RTD Market Merryfield Launches Clean-Label Consumer Rewards AppLeading consumer products funds that participated in the financing include Beechwood Capital, The Big Squeeze, Goat Rodeo Capital, LivWell Ventures, Melitas Ventures, R3 Venture Partners, the RCV Frontline Fund, the Stage 1 Fund, and Skyview Capital. Other notable investors include Barak Bar-Cohen (former COO, Bai Brands), Lindsay Gottlieb (Cleveland Cavaliers), Prakash Janakiraman (Nextdoor), Michael Levine (Creative Artists Agency), Cuonzo Martin (Missouri Tigers), Jordan Schultz (ESPN), NBA champions Channing Frye and Nick “Swaggy P” Young, and current NBA players Spencer Dinwiddie, Blake Griffin, Josh Hart, Damian Jones, Kyle Kuzma, Meyers Leonard, and De’Anthony Melton.
“The beverage landscape is dynamic,” Hufnagel noted in the release. “On-trend, well-packaged, and inclusive emerging brands will become the iconic brands of tomorrow. Our goal at Lemon Perfect is to be at the forefront of the better-for-you, for everyone movement by building products that meet at the intersection of flavor and good-for-you.”