The partnership will include Cruise in SweetLeaf advertisements as well as SweetLeaf endorsements on Cruise’s blog, streaming series “Ask Jorge,” and on his social media accounts.
Related: Solgar Partners with Homelessness Organization Sweet Earth Foods Partners With Ruby Tuesday on a Plant-Based Burger The Sweet Side of Life"I'm an enthusiastic advocate of intermittent fasting, that is fat burning and boosting your energy, and for reducing added sugars in the diet and replacing them with healthier alternatives," said Cruise in the release. "SweetLeaf products fit perfectly into my winning Cruise Control plan of including a plant-based sweetener with zero calories or carbs, no sugar, and delicious taste into your diet. I just had to reach out to the owner of SweetLeaf for a partnership. What a great match.”
"Jorge Cruise knows the importance of managing dietary sugars," added Carol May, CEO of Wisdom Natural Brands, maker of SweetLeaf Stevia Sweetener. "We're happy to partner with Jorge to give Americans the knowledge they need to make wiser food and beverage choices, which will lead to a healthier, longer lifestyle."