“Our new packaging is more eco-friendly than ever with the launch of our new, plant-based tea wrappers," said Reem Hassani, Numi Co-Founder and Chief Brand Officer in a press release. "We still use 90 percent post-consumer waste paper cartons, soy-based inks, and biodegradable Manila hemp tea bags, as we’ve done for the past 20 years."The new tea wrappers feature a thin, Non-GMO PLA layer made from renewable sugarcane, and 100% FSC certified paper, which guarantees no eco-toxicity when it breaks down and requires less carbon than traditional plastic. The 10-year project was made possible by the collaboration between Numi's CEO Ahmed Rahim, andOSC2 Packaging Collaborative and envisions a way for businesses to engage in a fossil fuel-free future.
When it comes to the brand refresh, the company is looking to engage their consumer base.
“Equally important is the new brand refresh, featuring package imagery and typography that engage our consumers in a way that’s relevant, inclusive and hopeful," said Hassani. "Each side of the carton tells a different story—from our ingredients to our Foundation. We want to bring more people in to join our movement for a better world.”
You can check out Numi's new packaging at the Winter Fancy Food Show this month.