Goleta, CA—Vitamin Angelsannounced the launch of a donation campaign to raise awareness around the urgency of maternal and child nutrition. In celebration of Mother's Day, the campaign runs April 29, 2022 to May 8, 2022, with Vitamin Angels’ corporate partnersEu Natural,Nourished, andNature’s Sunshinematching campaign donations up to $35,000.

Pointing to the urgency, Vitamin Angels shared that micronutrient deficiencies (a lack of vitamins and minerals) affectover 2 billionpeople worldwide andhalfof all women and girls in low and middle-income countries. Undernutrition causes45% of deathsin children under 5, proper nourishment is essential for a healthy, productive life.

 “For expecting mothers and young children, nutrition is urgent. Each day matters. There is no ‘catching up later,’ said Howard Schiffer, Vitamin Angels Founder and President, andWholeFoods Magazine's 2021 Person of the Year. “Mother’s Day should be a reminder to everyone that nothing should stand between a mother and her child’s healthy future.”

Campaign donations will be used to support Vitamin Angels’ work to deliver nutrition to communities lacking access to healthcare. To learn more and to donate, visit:www.vitaminangels.org/mothers-day-2022.
Related: Vitamin Angels: Widest Reach Ever in 2021 Kids Health in a Post-COVID World