Green Roads has launched its first-ever brand campaign, as part of its growth strategy following the recent acquisition by The Valens Company.

The first phase of the campaign is titled “Own the Day,” which will work through a host of channels throughout the year, initially on digital and social displays with auditory channels coming later.

Lee Sosin, Chief Marketing Officer of Green Roads, commented: “We believe that great days are built by small moments, whether it’s finding calm on a hectic morning, handling stress with ease or soaring through an afternoon slump. With this campaign, we’re putting the consumer first, and our aim is to connect on an emotional level and position Green Roads as your partner as you journey from the days you are used to having, to the days you want to have.”

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The campaign was created in partnership with Known, a marketing agency that represents clients including CNN, ESPN, Google, Netflix, and more.