Austin, TX—Nutrabolt, manufacturer of C4 energy drink, has announced that Kevin Hart has joined the company in a long-term partnership deal as an investor, spokesperson, and strategic advisor. Hart will help expand the brand's mission, star in a content series, and consult on future product innovation.
"C4 has been my go-to energy drink for the past 5 years; it's an essential part of my morning gym routine and helps power me through my daily hustle," said Kevin Hart. "I am excited to join the C4 team to help expand their consumer base and share my passion for the drinks with my fans. Anytime I get to partner with a brand that is already part of my daily lifestyle is a recipe for success and I cannot wait to get to work."
Since January 2020, the brand has added C4 Smart Energy to its product lineup and surpassed three billion servings sold worldwide.
"Kevin's long time use of our products and his hustle mentality exemplify the very essence of C4," said Doss Cunningham, CEO of Nutrabolt, in the press release. "This partnership strongly aligns with C4's core values and will bring to life the brand's commitment to quality, innovation, and accessibility while supporting individuals' performance goals and fitness aspirations. We look forward to working closely with Kevin, elevating the company to great heights, and bringing C4 to new audiences."