The art installation created by Shepard Fairey, Studio Number One founder and artist, displays a hand holding a hemp stalk with the call-to-action "Trust the Earth." According to a company press release, the original art was ‘grown’ and mown on 3,049,200 square feet of farmland and the installation required one solo farmer mowing for one week using a GPS to guide the process.
"A farmer's field is a place to cultivate life-changing ideas and grow a voice for those still seeking hemp-based wellness," said Jared Stanley, Chief Cultivation Officer and a co-founder of Charlotte’s Web, in the release. "Through this powerful artwork, we experience a coalition between earth and humanity, and our journey to create sustainable, natural wellness. Our purpose is to ignite conversations that open access to hemp in all states that have yet to provide this choice."
Geared towards supporting individuals that rely on hemp CBD for health needs, Charlotte's Web's campaign raises awareness of the need for improved and equal access to hemp-derived CBD products for everyone in every U.S. state.