Santa Barbara, CA—In partnership with next-generation millennial beekeeper and authorHilary Kearney, Comvita's #WeCanBeeHeroes social media campaign will raise money to benefit The Nature Conservancy (a global conservation organization dedicated to conserving the lands and waters) for World Bee Day onMay 20th.

For every Instagram post tagging #WeCanBeeHeroes during the month of May, Comvita, maker of Real Manuka Honey, will donate$2toward The Nature Conservancy's conservation effort.

"Comvita was built upon the holistic belief that sharing nature's powerful resources with the community around us is the best way to take care of our people and the planet," said Alan Bougen, co-founder of Comvita, in apress release. "Seeing a new generation share our passion and take action for our pollinators brings a heritage company like ours a renewed sense of hope for our future."

Hilary Kearney, an influential beekeeper and author ofQueenSpitting, said she is "thrilled" to work on the campaign, noting, "There are so many simple things we can do to ensure their safety—from planting bee-friendly gardens to choosing honey brands with environmentally conscious practices, like Comvita."

"Bees pollinate about 30% of the global food supply, we really can't live without them," saidCorey Blick, SVP North America of Comvita. "Our hope is that in partnership with Hillary and The Nature Conservancy, #WeCanBeeHeroes furthers our mission, widens our reach and challenges our planet's inhabitants to make a pledge for real change."

Comvita is also offering 20% off and a free 'We Can Bee Heroes' canvas tote as a gift with any $50+ purchase at using checkout code BEEHEROES. A social media giveaway will also give the community a chance to win a bee-friendly living kit featuring Comvita's UMF™ Manuka Honey, and a copy of Kearney's  bookQueenSpotting.

Find out more about the campaign and the donation process Learn about Comvita's storyhere.