“Twenty-five years of success is indeed a milestone, and great timing to embark on this exciting new product line launch,” says Leslie Gallo, president of Artemis International. “Our new line of Craft branded berry extracts features a proprietary solvent-free processing technology that will deliver a distinctive and 'crafted' premium level of product quality, performance, and trust. We say it’s 'The art of extraction. Perfected.' It is also a perfect start to our next 25 years.”
Artemis recently introduced ElderCraft and plans a “healthy line extension” roll-out through 2020 that will include CherryCraft, AroniaCraft and CurrantCraft, according to the release. The company added that the Craft line of extracts is differentiated by its proprietary extraction process, the Iprona Polyphenol Technology (IPT), which is a physical ultrafiltration extraction process that allows for the retention of much of the whole berry profile, including polysaccharides that have been tied to antiviral activity.