SPECIAL ADVERTISING SECTION Hot, new products that industry companies don’t want you to miss.


Bluebonnet’s Intimate Essentials® DHEA 25 mg & 50mg Vegetable Capsules

Bluebonnet’s Intimate Essentials®DHEA 25 mg and 50mg Vegetable Capsules are derived from wild yams and specially formulated to support DHEA levels within the normal range for healthy sexual and fertility function in both men and women.*

12915 Dairy Ashford, Sugar Land, TX, 77478, www.bluebonnetnutrition.com


Histamine Digest

Many foods contain histamine. Others stimulate its release in the body. Those sensitive to dietary histamine (Histamine Intolerance) react in uncomfortable and embarrassing ways—flushed/red skin; sneezing, stuffy or runny nose; red, watery eyes; digestive distress. Histamine Digest with DAOgest™ neutralizes dietary histamine with diamine oxide, the natural enzyme that degrades histamine in the digestive tract.*

221 Dino Drive, Ann Arbor, MI 48103, https://diemdirectllc.com/


Liquid Gut Health

Liquid Gut Healthprovides all natural, soil-derived humic acid and fulvic acid—a product of humus—plus other naturally occurring nutrients and active compounds, including trace minerals, electrolytes, silica, fatty acids, probiotics, and prebiotics that are naturally found in humus. Humic and fulvic acid help support a healthy gut, which promotes healthy digestion, immunity, detoxification, cognitive function, and metabolism. Certified vegan, gluten free, non-GMO. 8 ounce, 47 servings - MSRP $29.99.

1996 W. 3300 S., Ogden, UT 84401, www.traceminerals.com




Beauty-From-Within Supplements

NOWis offering two new beauty-from-within solutions. Hydration Rescue Veg Capsules features Hyabest hyaluronic acid, to help support healthy skin moisture.* Aquatic Beauty Marine Collagen + Astaxanthin Powder, containing collagen from wild-caught fish, AstaReal astaxanthin, vitamin C, and hyaluronic acid, is intended to help maintain skin moisture and promote an even skin tone.*




Sleep Strips

NuTraditions, a new company from NuHerbs’ owner Wilson Lau, has launched Hello Dreams Sleep Strips. The strips contain melatonin and a Calm Down TCM herbal blend in fast-acting, individually wrapped strips to help people fall asleep and sleep better, according to the company.* The strips have a minty herbal taste. The packaging has the lowest possible environmental impact, while maintaining product quality and freshness.




Pain Relief Creams

CV Scienceshas introduced +PlusCBD Pain Relief Topicals, a line of four products: Sport Recovery Stick, with 750mg CBD per 1oz stick; Penetrating Cream, with 1,000mg CBD per 2oz tube; Muscle Cream, with 500mg CBD per 2oz; and Arthritis Cream, with 750mg CBD per 2oz tube. Each product also contains camphor and menthol.



pH-Balanced Cleanser

Thayers is now offering pH Balancing Daily Cleanser, a vegan jelly-to-foam cleanser made with 5% filet of aloe vera and sodium hyaluronate. Made with 96% natural-origin ingredients, the product is cruelty-free, non-comedogenic, and free of fragrances, oils, and sulfates.






Prickly Pear Seed Oil

Morgan Cosmeticsis now offering Organic Prickly Pear Seed Oil, a 1oz bottle of 100% USDA Certified Organic Prickly Pear seed oil, unrefined, free of additives, preservatives, parabens, sulfates, synthetic perfumes, and chemical fillers. The product can be used as a face moisturizer or night serum, or it can be added to a preferred cream or shampoo.





Graham Cracker Sandwiches

Once Again Nut Butterhas introduced 100% gluten-free graham cracker sandwiches. Available in peanut butter and sunflower seed butter flavors, these on-the-go, single-serve snacks are certified organic and certified gluten-free, as well as vegan, Kosher Certified, Non-GMO Project Verified, and part of the brand’s Honest in Trade program. Made with a blend of organic sorghum flour, organic oat flour, and organic cassava flour, the graham crackers are filled with dry roasted blanched organic peanuts or dry roasted organic sunflower seeds. Available for retailers nationwide to carry starting March 2022.



Black Cherry Lemonade

Me & the Bees Lemonadehas debuted a new flavor: Black Cherry Lemonade, which combines tart and sweet tastes. The company says the flavor is doubly meaningful: It was launched in honor of Black History Month, and black cherry trees are pollinated by bees, playing into the company mission to help save the bees.




Broth Concentrates

Zoup has introduced Culinary Concentrates, a line of broth concentrates that are free from artificial flavors, preservatives, and added sugar. All three broth flavors are keto- and paleo-friendly, as well as gluten-free. Each 8oz jar makes up to 10 quarts of broth, while being low in sodium and high in protein. The broth comes in beef, chicken, and vegan.



Bean Butter

New:Banzo Butter, a plant-based spread offering a different take on classic nut butter. The garbanzo bean-based spreads are vegan, gluten-free, and top 14 allergen-free. They’re available in Original, Chocolate, Strawberry, Pumpkin Spice, and Mint Chocolate Chip. According to the company, the products mirror the taste and texture of nut butters.




*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.