Now, the results of the annual WholeFoods Magazine Natural Choice Awards are in!

Cal Bewicke of Ethical Naturals highlights research examining both the immediate and long-term effects of AlphaWave® L-Theanine on stress, sleep quality, and cognitive performance.

Men’s health is evolving toward holistic mental, emotional, and physical well-being in 2026.

Explore 5 key trends from Innova Market Insights and how brands can adapt to changes in consumer demands and expectations—leading the next growth wave. 

Read up on all the latest news in the natural products industry.

KSM-66 Ashwagandha reveals three studies that show the effectives of ashwagandha in helping to improve sleep, stress, and aniexty. 

Karallief Inc., has launched a science-backed supplement to promote better sleep and stress support. 

Natural products industry companies share overviews on the latest science on their branded ingredients to support wellbeing.

Read up on all the latest news in the natural products industry.