SPECIAL ADVERTISING SECTION Hot, new products that industry companies don’t want you to miss.


bluebonnet astaxanthin


Let your inner beauty shine through with Beautiful Ally Astaxanthin Vegetarian Softgels, formulated to help repair and protect your skin from oxidative stress that contributes to skin damage and aging with 4 mg/serving of astaxanthin that has been sustainably sourced from marine algae.* Encapsulated in vegetarian softgels, this age-defying formula is suitable for vegans and vegetarians alike.* It is also non-GMO, free of common allergens (soy, gluten & milk) and available in 30- and 60-day

12915 Dairy Ashford, Sugar Land, TX 77478, www.bluebonnetnutrition.com


sovereign silver kids product

Kids' Immune Support

The #1 selling silver brand is now available for KIDS to provide daily immune support and promote healthy development.* KIDS will love its neutral taste (like water!) and parents will love the weight-specific dosing instructions. Since 1999, families have relied on Sovereign Silver Bio-Active Silver Hydrosol for safe, pure, and effective immune support.* Non-GMO, Vegan, Gluten & Allergen Free.

7504 Pennsylvania Ave, Sarasota FL 34243, www.sovereignsilver.com


Immune Support

CV Sciences has launched CV Defense, the second product announced under its new Immunity product line, CV Acute. CV Defense provides daily support for barrier immunity, innate immunity, and adaptive immunity, the company says.* The product contains PEA (palmitoylethanolamide), vitamins A and D, selenium, zinc, and an organic reishi mushroom extract with concentrated β-glucans.

10070 Barnes Canyon Rd., San Diego, CA 92121, www.cvsciences.com




ChildLife Essentialshas launched Omega-3 DHA + Choline SoftMelts for (age 1YR-teens) to its line of children’s supplements formulated to support healthy brain development.* The supplement is non-GMO, gluten-free, and contains no artificial flavors, colors, or sweeteners.

645 S. Allied Way, El Segundo, CA 90245, www.childlifenutrition.com



Nut Butter

Once Again Nut Butterhas added organic tahini with lemon flavor to its product lineup. Made with organic sesame seeds that have been dry roasted and milled, this tahini is flavored with organic lemon juice powder. The product also delivers 5g of plant-based protein per serving, 5g of fiber, no added sugar, no added salt, and no added oil. Processed in a peanut-free facility, it’s also certified organic, Non-GMO Project Verified, gluten-free certified, free of preservatives, cholesterol, and trans fat, vegan, kosher, and part of the brand’s Honest in Trade program.

12 South State St., Nunda, NY 14517, www.onceagainnutbutter.com


Mushroom Broth

Om Mushroomhas introduced Mighty Mushroom Broth for immune, digestive, joint, bone, hair, skin and nail health. With 50 calories per packet, the broth is made with 2,000mg of Organic Turkey Tail, Reishi, Lion’s Mane Maitake, Shiitake, and King Trumpet, to provide an array of beta glucans and other compounds. The broth also includes 7 grams of pea protein, containing all 22 amino acids.

5931 Priestly Dr., Ste. 101, Carlsbad, CA 92008, www.ommushrooms.com



Immune Support

Remedy Organicshas launched Berry Immunity, a plant-based protein beverage. Rich in vitamins C and D, the beverage features elderberry, echinacea, camu camu, lion’s mane mushroom, and 10g of plant protein along with prebiotics. The beverage is non-GMO, gluten-free, dairy-free, vegan and contains 10g protein.





Veggie Puree

Serenity Kidshas launched Organic Savory Veggies, a line of purees for babies. The products are low sugar, and packaged in BPA-free, shelf-stable squeeze pouches. The four flavor options in the Organic Savory Veggies Line include: Organic Roots, Organic Squashes, Organic Sweet Potato & Spinach, and Organic Butternut Squash & Spinach. Serenity Kids only uses ingredients without any antibiotics, added hormones, pesticides, fillers, GMOs, or major allergens.

Austin, TX, www.myserenitykids.com




Topical CBD

Charlotte’s Web CBDhas launched a topical line collection including a cream, a balm, a balm stick, a gel and a roll-on. Each product is made with the company’s regeneratively grown hemp and contains 300mg CBD per ounce. All products are formulated without the following: animal testing, eight major allergens, parabens or PEGs, synthetic fragrances, artificial colors or dyes, sulfates, or GMOs.

1600 Pearl St., Ste. 300, Boulder, CO 80302, www.icharlotte.com




Soap Bars

Thrive Natural Carehas introduced Shave & Shower Soap Bars. Made with ingredients from Juanilama and Fierrillo plants, the product is meant to help with irritation. The bars contain no synthetic colors or fragrances, are cruelty-free, vegan, and GMO-free.

25 Taylor St. San Francisco, CA 94102, www.thrivecare.co




Violets Are Blueis offering a line of lotions and deodorant products for those with sensitive or compromised skin. The lineup includes: Magnesium Deodorant, Salves, Cleansers, Body Cream, and Body Lotion.

211 Wests 106th St., New York, NY 10025, www.violetsareblueskincare.com



Vegan Hair Care

Jack59has introduced a line of vegan shampoo and conditioner bars that last for up to 80 washes. Jack59 bars are pH balanced, sulfate-free, and eco-friendly the company claims. Made with natural botanicals, essential oils, and all-natural colorants, the bars come in 11 varieties.

Canada, www.jack59.ca




*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.